To my beautiful Shhh Silk community,
I have written and rewritten this email more times than I can count. Because how do I possibly put 11 years of my heart into words?
How do I thank the customers and community who helped shape not just a brand, but an entire chapter of my life and my families lives?
After 11 incredible years, the Shhh Silk website will officially close at midnight on 31st May 2026 (AEST) or sooner if the stock sells out.
And truthfully… even writing those words feels emotional.
What began as a dream built from instinct, hope, and a very deep desire to create something meaningful, became so much more than silk pillowcases or sleep products. Together, we built a community around rest, softness, beauty, ritual, womanhood, resilience, reinvention and care.
Shhh Silk carried me through some of the most beautiful seasons of my life… and also some of the hardest.
Many of you have been here since the very beginning. You watched me build this company from the ground up. You supported me through growth, motherhood, heartbreak, burnout, reinvention and becoming.
Some of you bought your very first pillowcase almost a decade ago and never left. Some of you sent messages that arrived at exactly the right moment.
Some of you quietly supported this brand year after year without ever truly knowing how much it meant to me.
Please know this: I will never, ever take that love lightly. From the bottom of my heart, thank you. Not just for supporting a small business. But for supporting me.
As many of you know, I am now moving into a very different season of life and purpose. One that feels deeply connected to truth, womanhood, midlife, identity, reinvention, leadership, healing, relationships, hormones, grief, power, softness and what it truly means to become ourselves again.
And whilst Shhh Silk as you have known it is closing, I am not disappearing. In many ways, I feel like I am only just beginning. I would love to stay deeply connected with you over on my Substack, All Of Her.
This is where I’ll be writing honestly and openly about this next chapter of life - the parts women are often expected to move through quietly. The conversations we are finally ready to have out loud.
You can join me here:
https://substack.com/@allofher
No pressure. Only an open invitation. Because if Shhh Silk taught me anything, it’s this: The most meaningful things we create in life are never really about the products. They are about how we make people feel.
You can also find me over on LinkedIn https://www.linkedin.com/in/olivia-carr-2a745a1b/
And I hope, over these past 11 years, this brand made you feel cared for.
Comforted. Seen. Connected to yourself. Worthy of rest. Worthy of softness.
Worthy of beautiful things.
Thank you for allowing Shhh Silk to become part of your homes, your rituals and your lives.
Thank you for growing with me. And thank you for being part of a chapter I will carry in my heart forever.
With all my love,
Olivia Carr
Founder, Shhh Silk
