SIMPLER’s new Partial Gray Coverage Hair Color is designed to give you a more nuanced look. How? Let’s unravel the science behind it.
In each can of SIMPLER Hair Color, there are two creams: dye, and developer. Developer is an oxidant cream containing hydrogen peroxide which helps open up the hair cuticle, allowing the color to penetrate into the hair.
Our original formula uses a stronger developer, allowing the dye to penetrate deeply and cover all your grays.
Our Partial Coverage formula uses a milder developer, so the dye only partially penetrates your hair.
The result? A blend of color and grays, giving you that distinguished salt-and-pepper look. It's all about finding your perfect balance, and with SIMPLER, you have the freedom to do just that.
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