A marketing playbook to win over Gen Alpha

How to earn their loyalty through real-life activations

This email was sent

June 17, 2026 10:07am EDT

Is this your brand on Milled? Claim it.

Matte tone:

What’s included this week:

✨ The secret to building genuine connections with Gen Alpha
⏳ Reclaim your time with content batching
🎬 A free workbook to elevate your video strategy
🔮 71% say social data will be shaping business strategy by 2029

Building effective Gen Alpha marketing strategies

Unlike Gen Z, Gen Alpha doesn’t want to be chronically online. Michelle Bryanton, President of Super Duper, shares why this generation is wildly misunderstood and how brands must prioritize immersive, real-world community spaces to earn long-term affinity

Explore these tips

A guide to social media content batching in 2026

Maintaining a strong social presence requires a lot of content. With content batching, group similar tasks like ideation, production and scheduling together to protect your time. Learn how to build a smarter workflow, choose the right tools and measure success.

Dive into the guide

Workbook: Make the most of your social media video content

[Workbook] Maximize the value of your social media video content

Short-form video still reigns as one of the most engaging content types on social. Use this workbook—packed with prompts, checklists and content ideas—to inspire your video creation, build excitement, pique audience interest and humanize your brand.

Get the workbook

How Sprout approaches social intelligence

The real value of social data is found in how teams turn those raw signals into action. Here’s an inside look at how Sprout’s team leverages real-time customer conversations to guide strategic decisions, shape product output and lead with confidence.

Use this framework