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How CMOs should reimagine social teams in 2024

It’s time to break down silos

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September 26, 2023 10:04am EDT

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Break social media team silos


	CMOs: What Are You Doing To Remove Social Team Silos In 2024?


	In today’s dynamic landscape, most organizations require a social media strategy to maximize business impact. Leading brands use social for its rich consumer insights, with 76% of social marketers saying insights inform other departments like product, sales and recruitment. As brands invest more in social, challenges arise in how connected marketers are to their colleagues across the org. Sprout CMO, Jamie Gilpin, stresses the need to break down silos that restrict the flow of social data and isolate social teams. Learn why CMOs must reimagine their social teams to be more agile and embedded across the entire organization. Find out now →


7 Stats That Prove Social Media’s Role In Business Success Social media is a vital part of the customer journey. With data from The 2023 State of Social Media Report and The 2023 Sprout Social Index™, we explore why social is crucial for businesses across industries, from building brand reputation to improving competitive positioning and delivering exceptional customer care. Dive in →				New Index Data: Refine Your Playbook For Social Sophistication Join us for an exciting webinar in collaboration with Sprout Social’s online community, The Arboretum on Tuesday, October 3rd at 10 a.m. CT. We’ll dive into our newly released Index report to guide your brand on how to refine its social media playbook with data to demonstrate social’s org-wide impact. Save my spot →


	In our podcast, Social Creatures, we explore the success stories and strategies from our favorite social media businesses. Hear from recent guests like Jamie Crummie of Too Good To Go and Joe Kennedy of Unit London, as they share insights on harnessing the power of social.

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