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Hi there,
I'm Ben, the Content Manager at Sprout Social and one of the two people presenting at Be So FR 2026.
I wanted to reach out directly because this one is worth your 30 minutes. There's a measurable pull in social toward the themes of human connection and belonging and away from polished, optimized content. You can see it in what’s gone viral, what hasn’t and why the gap between the two is widening.
Aisha and I have been deep in Sprout's research on this. In our upcoming webinar on July 29, we're covering five social culture shifts, the psychology behind each one and what they mean for how brands should actually be showing up right now.
I hope to see you in the audience.
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