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Right now, AI search is reshaping how people discover brands and social plays a bigger role in it than most marketers realize. According to Profound's research, as much as 15.3% of citations in Google AI Overviews already come from social platforms.
That influence isn't confined to your website. Community content on Reddit, Wikipedia and G2 is already outranking expert institutions and brand-owned pages in AI answers.
Join Nader Nekvasil, Senior SEO Strategist at Sprout Social, alongside Hailey McDonald, VP of Revenue Marketing at Sprout Social, and Nick Lafferty, Founding Marketing Engineer at Profound, for an honest conversation about how AI search actually works and where social fits in.
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