Social intelligence isn’t the future, it’s right now

The brands that win aren’t just posting great content.

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May 19, 2026 11:22am EDT

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Expert Insight

Social intelligence isn’t the future, it’s right now

Sprout Social VP of Social Intelligence Evangelism, Brittany Hennessy, shows you the power of social intelligence and why you need to embrace it.

Discover social intelligence

What is social intelligence?

Social intelligence is the act of harnessing the unfiltered, real-time pulse of your market from social media and embedding that insight into how your business operates.

The tools required for unlocking social media intelligence

It’s building a direct line to customer behavior, expectations and emotions at scale.

It means capturing billions of conversations and turning them into a predictive operating system that informs everything from strategy to product development.

Let's dive deep and discover why social intelligence is so important, how it impacts growth, and which tools will unlock its potential.