A Founder’s Note on Softer Prices
This week’s all about softer prices for the softest knickers.
As a B Corp, we believe in making choices that feel good - for you and the planet.
Our knickers are made from luxury TENCEL™ fibres: cloud-soft, breathable, and responsibly sourced. They’re not the cheapest to make, but they’re made to last - kinder to you, your body, and the world around you.
Our Black Friday event isn’t about more, it’s about meaningful - the pieces you’ll reach for again and again, comfort that endures, and small luxuries that feel good in every sense.
We take part because we see it as a chance to be a little softer on the price - and open the door for more women to join our Knickerhood and discover everyday comfort that truly lasts. It’s not about buying more, but buying better.
These are everyday essentials, designed to last - and loved by over 60,000 women (and counting).
No hype, no pressure. Just a little softness all round - for you, your drawer, and your wallet.
We will be offering Black Friday deals from 20th Nov - 1st Dec. We will be launching exclusive 24-hour offers every day leading up to Black Friday.
Here’s to responsible comfort, 365 days a year.
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