2018 in Retrospect

Before we dive head first into the new year, we'd like to take the opportunity to look back at the one we're leaving behind. Listed below are some of the highlights that turned 2018 into yet another year for the books of the rainy and (actually not so) melancholic history of Stutterheim. Let's have a look, shall we? JANUARY Our third and final collaboration with Italian luxury brand Marni hit the runway during Milan Fashion Week. Stutterheim x Marni AW18 FEBRUARY BBC News featured our Founder and Creative Director Alexander Stutterheim in a story called "The firm selling raincoats with added Swedish melancholy". Read the full BBC feature here. The Stutterheim Chelsea Rainwalkers saw the light of day for the first time. An updated version of the classic Chelsea boot, handmade in natural rubber. It quickly became a big success, keeping feet all over the world dry in the rain. MARCH Following the launch, the Chelsea Rainwalkers were prominently featured in both the print and online edition of The New York Times with the headline ”Stay Cool In The Rain". Read the feature here. APRIL We launched the online exclusive, lightweight coats Nora and Falun in a bright, springlike color scheme. American actress Chloë Moretz was seen walking the streets in Stockholm Long Green. MAY A lot of things happened online during May. First off, we launched the new and improved stutterheim.com. Just in time for spring and summer showers, we introduced the Rain Star sneakers in collaboration with Slovakian shoemaker Novesta. Stutterheim x Novesta Rain Star sneakers To offer protection against not only rain but also sun, we introduced a set of two umbrellas – Visby Reversible and Borgholm Folding. Visby Reversible Umbrella Borgholm Folding Umbrella JUNE The Stutterheim x N21 collaboration was first seen on the runway during their SS19 men's fashion show in Milan. The collaboration is to be launched in January 2019. Stutterheim x N21 Photo: Piotr Neipsu JULY In the middle of the warmest summer in over 200 years, we decided to open up a Summer Rain store in Stockholm's Old Town. On the opening day the temperature hit 31 degrees Celsius, and people were wondering if we were out of our minds (so did we). The Summer Rain store is now a permanent Stutterheim space. If you're ever in town, pay a visit at Västerlånggatan 40. AUGUST The AW18 campaign was presented. Shot by award-winning photographer Elisabeth Toll, featuring principal dancers Nadia Sellrup and Oscar Salomonsson from the Royal Swedish Ballet. SEPTEMBER We launched Stutterheim x Happy Socks – a collaboration where the call to embrace melancholy meets the mission to spread happiness across the world. The Dream Raincoat by Stutterheim x Happy Socks Iconic Swedish singer and musical artist Carola Häggkvist expresses her liking for Stutterheim and the lightweight raincoat Ekeby on her Instagram Story. OCTOBER We were extremely humbled when the Nordic Museum in Stockholm invited us to include the Arholma raincoat in their permanent collection of fashion and design - the most extensive costume and textile collection within the Nordic countries. Arholma Black NOVEMBER We opened up another Rain Store pop-up shop, this time in the middle of Stockholm city center. Creative Director, author and fashion editor Giovanna Engelbert (best known as @bat_gio among her nearly 1 million Instagram follwers) was spotted at the CF Hill Gallery in Stockholm, wearing the Opal red Öland cape from our AW15 collection. DECEMBER For the ultimate season of giving, we teamed up with the Swedish branch of UNHCR - the UN Refugee Agency – to donate a set of warming winter clothes with every full-priced order placed between December 1-24. For the Winter Sale, we continued the partnership, and decided to donate 10% of the sale price to UNHCR – instead of offering 50% off the product to our customers. The Stockholm Transparent raincoat launched as a contemporary, pre-spring fashion piece. We ended this year on a high note when Instagram reposted one of Natalia Seth's (aka @escapingyouth) magical photos featuring our Vladimir Rainbow raincoat to their follower base of 271 million (!) people. Our Vladimir Rainbow raincoat shared with 271 million people on the official @instagram account. And with that, we wish you all a rainy yet not too melancholic 2019. Copyright © 2018 AB Svenska Regn, all rights reserved. AB Svenska Regn Karlavägen 40 Stockholm 114 49 Sweden Unsubscribe STUTTERHEIM RAINCOATS SWEDISH MELANCHOLY AT ITS DRIEST Stutterheim creates beautiful yet functional rainwear in the highest quality. All coats are handmade using the finest craftsmanship and are characterized by simplicity, functionality and timeless design.