We ran 100+ tests for this
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Most solid colognes are built with a 9-15% fragrance oil load.
That's the safe zone - easy to manufacture, stays solid without much effort...
It also means you're wearing mostly wax with a hint of scent.
That's why the format has a reputation for underperforming.
We wanted our Solid Fragrances to hit 35%.
More than double the standard.
The problem is, at that load, the product stops behaving like a solid. It gets soft, unstable, separates.
So we went back to the bench.
More than 100 variations over years of testing until we landed on a proprietary method that holds 35% fragrance oil in a stable solid form.
It's a formula we had to fight to get right.
That's the difference you're wearing.
Experience the formula for yourself.
Amir / Founder @SupplyMatter
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