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2016, but make it a #Discovery


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Find and collect throwback Decades #TBTB Menu Items to win an irl offer every week. Join Rewards and play Decades #SideQuest on the app.

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Decades #Discovery. A hand holding a Taco Bell Naked Chicken Chalupa.

Join Rewards to Play & Relive 2016‍

Reminisce on 2016‍ faves. Then, find those Decades #TBTB Menu items for yourself in game to unlock this week’s offer.

A new offer is up for grabs each week for three weeks, so keep coming back. Join Rewards to play now on the app.

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Various Taco Bell Decades items.

Decades #TBTB 2016‍ Starter Pack

Dropping at 2‍ PM‍ PT

500 randomly selected Rewards Members have the chance to win a 2016‍ Starter Pack dropping today at 2‍ PM‍ PT.

Celebrate Decades #TBTB with a Camp Snap screenless digital camera and an Anti Social Social Club flannel & dad cap.

Join Rewards now, because from 2‑‍3‍ PM‍ PT Rewards Members can head to the drops page on the app and enter for a chance to win.

Join Rewards

Winners will be notified on or around 8/28‍.

Various Taco Bell menu items on a table.

Pure Excess. Peak Access. That’s Luxe Value.

Experience the Luxe Value Menu right now. It features 10 extravagant picks, including 5 brand‑faves, each $3 or less.

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NO PURCHASE NECESSARY TO PLAY. The Taco Bell Decades #Discovery game (the “Game”) is available only to Taco Bell Rewards members in the 50 United States and D.C. who are logged into the Taco Bell mobile app. The Game begins on 8‍/‍25‍/‍26 and ends on 9‍/‍14‍/‍26 at 11:59:59 p.m. Pacific Time (PT) (the “Game Period”). The Game consists of the following three (3) weekly Game periods: 8‍/‍25‍/‍26 – 8‍/‍31‍/‍26 at 11:59:59 p.m. PT; 9‍/‍1‍/‍26 – 9‍/‍7‍/‍26 at 11:59:59 p.m. PT; and 9‍/‍8‍/‍26 – 9‍/‍14‍/‍26 at 11:59:59 p.m. PT (each, a “Weekly Game Period”).

To play the Game, during each Weekly Game Period, eligible Taco Bell Rewards members may access the Game in the Taco Bell mobile app and must locate and digitally collect the icons for all sixteen (16) hidden Decades menu items within forty (40) seconds to unlock the reward offer associated with the Weekly Game Period (each, a “Game Offer”). Taco Bell Rewards members may attempt to complete the game an unlimited number of times during each applicable Weekly Game Period. Limit one (1) Game Offer per person/registered Taco Bell Rewards member per Weekly Game Period, for a maximum of three (3) Game Offers during the Game Period (regardless of the number of winning Game plays). Redemption of any Game Offer requires a qualifying Taco Bell order as set forth in the applicable Game Offer terms set forth below and as displayed in the Taco Bell Rewards member’s Taco Bell Rewards account when the Game Offer is issued (“Game Offer Terms”). Each Game Offer is subject to the redemption requirements, expiration date, exclusions, and other Game Offer Terms. Game Offers are non‑transferable, not redeemable for cash, and may not be combined with any other offer unless otherwise stated by Taco Bell.

Taco Bell is not responsible for acts outside of Taco Bell’s control, including technical errors, interrupted or unavailable internet service, device incompatibility, game malfunctions, or unsuccessful or incomplete Game play attempts. Any individual who attempts to participate with multiple email addresses or under multiple identities will be disqualified, in Taco Bell’s discretion. Taco Bell reserves the right in its sole and absolute discretion to disqualify any individual that tampers or attempts to tamper with the operation of the Game, uses bots or uses other devices to circumvent the operation of the Game, or acts in an unsportsmanlike or disruptive manner. Taco Bell reserves the right to cancel, postpone, or extend the Game in Taco Bell’s sole discretion. Taco Bell’s decisions are final and binding in all matters relating to the Game. The Game is subject to Taco Bell Terms of Use at tacobell.com/terms and Privacy Policy at https://www.tacobell.com/legal/privacy-policy. The Game is void where prohibited.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN. Taco Bell® x Decades 2016 Starter Pack Drops Sweepstakes is open only to Taco Bell Rewards program members who are legal residents of the 50 U.S./D.C., 16 years of age or older who possess a web‑enabled mobile device as of 8‍/‍25‍/‍26. Minors must have parent’s permission to enter. Begins at 2:00 p.m. PT & ends at 3:00 p.m. PT on 8‍/‍25‍/‍26. Limit one (1) entry per person, email address, or Taco Bell Rewards program account (“Account”). Establishing an Account is free. Terms apply. Five Hundred (500) Prizes: One (1) Sponsor‑specified Decades 2016 Starter Pack including one (1) flannel shirt (size subject to availability), one (1) cap (one size), and one (1) screen‑free digital point‑and‑shoot camera. ARV: $229 each. Total ARV of all Prizes: $114,500. Prize details are at Sponsor’s sole discretion. Limit one (1) Prize per person, email address, or Account. Odds of winning depend upon the number of eligible entries received. Winners will be notified by Administrator on or about 8‍/‍28‍/‍26 to the email address provided in their entry (which must be the same email address that is associated with the Account used for entry). U.S. Law governs this Sweepstakes. Void where prohibited or otherwise restricted by law. Subject to complete Official Rules and Taco Bell’s Privacy Policy. Sponsor: Taco Bell Corp., 1‍ Glen Bell Way, Irvine,‍CA ‍92618. Administrator: Don Jagoda Associates, Inc., 100‍ Marcus Drive, Melville,‍NY ‍11747. Taco Bell Rewards Program is available at participating U.S. locations. Points are earned on qualifying purchases.

At participating U.S. Taco Bell® locations, while supplies last. Contact local restaurant for hours and participation, which vary.

©2026 Taco Bell IP Holder, LLC.
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