All you’ve got to do now is join Rewards and activate L.O.C.O.S. to earn Stars and unlock rewards.

Current Mood:
Want Rewards

Rewards for your triumphs and troubles. That’s L.O.C.O.S. (Loss Or Celebration Outcome Support). Pick your path and watch as the cityscape changes to reflect it.

Join Rewards
Download the app, and activate L.O.C.O.S. on the homepage to play thru 7/13.

Choose Mood
In the zone? In your feels? Only you can decide your side.

Collect Stars
Complete weekly levels and snag special Power-Ups on the map to earn stars.
And avoid those obstacles.

Earn Rewards
You’ll earn a reward your first play. Then, different rewards after hitting 2,000 stars, 5,000 stars, and 10,000 stars.

Track your progress and come back to climb the leaderboard. The top 100 star‑earning players each week will earn something extra.*

Taco Bell® x Ian Charms Fajitas Necklace

Dropping at 2‍ P‍M P‍T

From 2‑3‍ P‍M P‍T, Rewards Members can head to the drops page and enter for the chance to win. 300 Rewards Members will be randomly selected to receive an exclusive Taco Bell® x Ian Charms Fajita Street Chalupas Necklace.

Join Rewards and check the drops page on our app.

NO PURCHASE NECESSARY TO PLAY. Must be a Taco Bell Loyalty Program member logged into the Taco Bell® mobile app to participate. Ends 07/‍13/26‍ at 11:‍59‍ PM‍ PT‍. Subject to terms: ta.co/terms.

NO PURCHASE NECESSARY TO PLAY. Must be a Taco Bell Loyalty Program member logged into the Taco Bell® mobile app to participate. L.O.C.O.S. begins 6/‍23/26‍ and ends 07‍/13/26‍ at 11:‍59‍ PM‍ PT‍. Redemption of any reward earned through participation in L.O.C.O.S. (each a "L.O.C.O.S. Reward") other than the half off a Taco Party Pack reward requires a qualifying Taco Bell® order of at least $10+ (before taxes, tip and any fees) via the Taco Bell® mobile app. L.O.C.O.S. Rewards are not transferable, have no cash value, and cannot be redeemed with other offers/rewards. No product or ingredient substitutions, upgrades or add‑ons. Limit 1 of each L.O.C.O.S Reward type per person regardless of the number of stars accumulated through L.O.C.O.S. participation. L.O.C.O.S. Rewards valid for 7 days from issuance and redeemable once only via the Taco Bell® mobile app at participating U.S. Taco Bell® locations, while supplies last. Must make selections from predetermined menu items. For the "BOGO" L.O.C.O.S. Reward, the lowest price taco in qualifying order will be free. Taco Bell® reserves the right to cancel, postpone, or extend L.O.C.O.S. in Taco Bell's sole discretion. Subject to terms: ta.co/terms. Void where prohibited.

*NO PURCHASE NECESSARY TO PLAY. Must be a Taco Bell Loyalty Program member logged into the Taco Bell® mobile app to participate in the L.O.C.O.S. leaderboard challenge (the "Leaderboard Challenge"). The L.O.C.O.S. Challenge begins 6/‍23/26‍ and ends 07/‍13/26‍ at 11:‍59:59‍ PM‍ Pacific Time ("PT") (the "Challenge Period") and the Challenge Period is broken into three leaderboard periods: 6/‍23‍/26‍ through 6/29/‍26‍ at 11:‍59:‍59‍ PM‍ PT; 6‍/23/26‍ through 7/‍6/‍26‍ at 11‍:59:‍59‍ PM‍ PT; and 6‍/23‍/26‍ through the end of the Challenge Period (each a "Leaderboard Period").

During the Challenge Period, Taco Bell Loyalty Program members who play the Taco Bell® L.O.C.O.S. in‑app game (the "Game") can accumulate in‑Game stars through Game play. For each Leaderboard Period, the 100 Game participants who accumulated the most stars during the applicable Leaderboard Period are eligible to receive a L.O.C.O.S. scarf (each, a "Scarf Eligible Participant"). Scarf Eligible Participants will receive an email from Taco Bell® to the address associated with the Scarf Eligible Participant's Taco Bell Loyalty Program account with instructions for claiming the L.O.C.O.S. scarf by visiting a Taco Bell‑provided link and submitting their name, mailing address, and email address associated with the Scarf Eligible Participant's Taco Bell Loyalty Program account. The emails with claim instructions are non‑transferable. Claims must be submitted by 11:‍59:‍59‍ PM‍ PT‍ on 7/‍28/‍26‍ or L.O.C.O.S. scarf will be forfeited and Taco Bell® will have the right, in its sole discretion, to provide the L.O.C.O.S. scarf to an alternate participant. Limit 1 L.O.C.O.S. scarf per person per Leaderboard Period. By participating in the Game, participants agree that their leaderboard names may be displayed or otherwise published to the public.

L.O.C.O.S. scarves will be shipped only within the United States. Allow 6‑8 weeks from complete claim submission to receive the L.O.C.O.S. scarf. Approximate retail value of L.O.C.O.S. scarf: $35. Any and all taxes associated with the L.O.C.O.S. scarf are the responsibility of the recipient. Taco Bell is not responsible for acts outside of its control, including, without limitation, lost, late, or delayed shipments, electronic, network or computer failures or malfunctions, or any hardware, software or technical errors of any kind. No substitutions, cash equivalents, or transfer of L.O.C.O.S. scarf permitted except at Taco Bell’s sole discretion; Taco Bell reserves the right to substitute the L.O.C.O.S. scarf with an item of comparable or greater value. Any depiction of L.O.C.O.S. scarf in advertising materials or otherwise is for illustrative purposes only.

Participation in the Game and the Leaderboard Challenge is subject to the Taco Bell Terms of Use at tacobell.com/terms. Any individual who attempts to participate with multiple email addresses or under multiple identities will be disqualified, in Taco Bell’s discretion. Taco Bell reserves the right in its sole and absolute discretion to disqualify any individual that tampers or attempts to tamper with the operation of the Game or Leaderboard Challenge or acts in an unsportsmanlike or disruptive manner. Taco Bell reserves the right to cancel, postpone, or extend the Game and/or the Leaderboard Challenge in Taco Bell’s sole discretion. Taco Bell’s decisions are final and binding in all matters relating to the Game and the Leaderboard Challenge. Void where prohibited.

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR OPPORTUNITY TO WIN. The Taco Bell® x Ian Charms Fajita Street Chalupas Charm Necklace Tuesday Drops Sweepstakes is open only to Taco Bell Rewards Program members who are legal residents of the 50 U.S./D.C., 16 years of age or older. Begins at 2‍ PM ‍ PT on 6‍/‍23‍/‍26. Limit one (1) entry per person, email address, or Taco Bell Rewards Program account (“Account”). Establishing an Account is free. Terms apply. Three Hundred (300) Prizes: One (1) Sponsor‑specified Ian Charms necklace (one size) and two (2) stickers. ARV: $200 each. Total ARV of all Prizes: $60,000. Prize details are at Sponsor’s sole discretion. Limit one (1) Prize per person, email address, or Account. Odds of winning depend upon the number of eligible entries received. Winners will be notified by Administrator on or about 6‍/‍26‍/‍26 to the email address provided in their entry (which must be the same email address that is associated with the Account used for entry). U.S. Law governs this Sweepstakes. Void where prohibited or otherwise restricted by law. Subject to complete Official Rules and Taco Bell’s Privacy Policy. Sponsor: Taco Bell Corp., 1‍ Glen Bell Way, Irvine,‍ CA ‍92618. Administrator: Don Jagoda Associates, Inc., 100‍ Marcus Drive, Melville,‍ NY ‍11747. Taco Bell Rewards Program is available at participating U.S. locations. Points are earned on qualifying purchases.

At participating US Taco Bell® locations for a limited time only, while supplies last. Contact store for participation which varies.

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