Hi,
Today, I want to bring up three things:
- Today is your last chance to claim a 35% discount
- I wrote a new book
- The best reads around the web.
Sales are ending today!
Our Black Friday Sales in our shop is ending today. It is your last chance to grab the deals we've ever made! Use the coupon code "blackfriday2023" to claim a 35% discount!

I wrote a book
I am thrilled that so many of you found value in my new book: The Persuasive Patterns Workshop Playbook.
It helps answer the question that most customers of the Persuasive Patterns card deck have asked: How do you use the cards?
It has practical advice on how to best use the cards (and what NOT to do) as well of a library of workshop exercises that you can go do with your team today to design more behaviourally.
Below my round-up of the most important stories at the intersection of UX, design, psychology, and building great products.
I hope you enjoy them!
Yours,
Anders Toxboe