TechSmith News: Not another boring training video

TechSmith Newsletter | July 21, 2026 Edition

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July 21, 2026 10:38am EDT

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Newsletter

July 21, 2026

AI is good at first drafts. It is not good at final calls.

When I'm scripting a video, AI can be a huge help. I use it to get my thoughts in order, brainstorm angles, or turn existing blog content into a rough video script when I don't want to start from a blank page.

But when it comes to making video content, I don't want AI to make the final call. I still take time to shape the script so it sounds natural, decide what needs more context, and add visuals for more clarity.

That is the work that makes a video feel worth watching, and it takes a real human to do it well.

In this newsletter, we're digging into where AI is worth using, and where human judgment still matters. Enjoy!

Katie Eidelson

Video Content Producer

TechSmith Corporation

The thumbnail of the latest The Visual Lounge episode with guest Destery Hildenbrand titled,

What AI Can (and Can’t) Do for Learning

AI is a prediction engine, not a creator. In this episode of The Visual Lounge, learning and development consultant Destery Hillebrand explains why that distinction is so important, especially for anyone creating learning content.

Listen Here

5 Simple Ways to Make Training Videos Less Boring

When a training video starts to drag, the fix is usually in the edit. In this video, we cover easy ways to add energy, direct focus, and make your training easier to follow.

Watch the Video

A designed image promoting TechSmith's Summer Sale, where customers can take 20% off sitewide through July 24. The image shows illustrated cotton candy as well as a cotton candy cart.

Summer Sale Is On🍭

Your sweetest savings are here. Take 20% off sitewide through July 24 and build your ideal workflow with Camtasia Snagit, Camtasia Editor, Camtasia Audiate, and more. Stock up on the tools that make it easy to create, explain, and share, before the savings melt away.

Shop the Summer Sale

New on the Blog

Explore where AI fits in learning and development and how it can help teams move faster without losing the human judgment that makes training work.
Get a practical overview of EU AI Act compliance for business, including what organizations should consider as AI rules and expectations evolve.
We rounded up the best AI tools for instructional designers so you can spend less time comparing apps and more time building better training.

Sharpen Your Skills

Good vertical video does not need to be flashy. It just needs to be easy to follow on a small screen.

Join us for a webinar on July 24, where you’ll learn how to turn phone and desktop recordings into polished, engaging videos for social media.

In the meantime, here are a few ways to do this thing right now:

Record the screen of an iPhone or iPad and edit in Camtasia Editor. Add gesture effects to show every tap, pinch, and swipe.
Use Camtasia Audiate’s text-based and waveform editors to adjust or remove pauses, hesitations, and mistakes from audio or video recordings.
Create an animated GIF file from a selection of your video capture or the entire video in Camtasia Snagit.

Let’s talk timeline organization
on Reddit

Our subreddit hosts weekly discussions every Tuesday. Drop in to share how you’re keeping your timeline tidy and get more practical tips from other users.

Join the Conversation