Still going. Up to 30% off a good chunk of the freezer's favourites — not everything, because we're not the kind of shop that discounts everything (some of it's already priced fairly, believe it or not).
We put the reductions where they do the most good: your usual raw fish, the prepared stuff you reach for on a lazy Tuesday, and a fair bit of smoked and cured too.
Nothing here has been sitting around waiting to be sold off. It's frozen at peak quality the same day it's caught, the way everything we send out is — so a 20% discount today buys you exactly the same fish as full price in March. That's the arithmetic: you're not paying less for less, you're paying less for the same thing, sooner.
No rush on eating it — it's frozen, it'll wait. (Unlike this sale.)
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