Ask your friends & colleagues: How could $50,000 help you scale your project?

Thursday, January 18

We are so, so excited to share news about AARP's 2024 Purpose Prize, a can't miss opportunity to buy Girl Scout cookies, and a deeper dive into why you should join us this year for amazing workshops and community so we can carve out your expertise online and IRL.

Girl Scout Cookies!

It's cookie time! Amy's two eldest daughters, Sloane and Reese, would love for you to order up 5 (or 10!) of your favorite iconic flavors: Thin Mints! Samoas! And more! The best cookies on earth. Sloane's troop will support a local Columbus, Ohio food bank with sale proceeds, while Reese's troop will help a local animal shelter. You can buy cookies from Sloane here and Reese here. They thank you!

How often do we see Americans over 50 celebrated for the new projects they’re launching, the big problems they’re solving, and for the people they’re helping?

Not enough.

But one incredible initiative is dedicated to doing just that: AARP’s Purpose Prize.

The Purpose Prize is a national award in the United States that celebrates people aged 50 and older who are using their life experience to make a difference. The winners receive an incredible prize: $50,0000 for their organization, technical assistance to support their projects, and resources to broaden their organization's impact. It’s truly amazing.

Earlier this year, we profiled three of the prize’s 2023 winners - and we couldn’t have been more inspired. Take a look back at our stories about the powerful work of Janice Malone, Peter Jensen and Laura Stachel.

But, first, we have an invitation for you. It’s a very big deal. Applications for next year’s Purpose Prize are open now. Take a minute to think of your 50+ friend, colleague or neighbor who - at the age of 40 or above - founded a 501(c)(3) or (4) non profit organization that is doing something extraordinary to make a better future for people of any age.

AARP wants to hear about all of the amazing leaders who fit the bill. The non-profit you have in mind doesn’t need to be an initiative with a massive budget or a big team.

​Apply here!! Applications are due February 29, 2024.

**And if you want more information, you can join AARP's virtual information session to answer questions about the application process. You can register for the January 31, 2024 (4 pm ET) session here.

Can you tell me your expertise in 3 sentences?

Everyone has one - an expertise, that is - and it is important that you can articulate it online and in real life. Why? Because you could become a sought after speaker, the go-to expert for journalists looking to strengthen a story, the best podcast guest in the industry - or more. But also because we need more women's voices on blast in every single arena. We live in a world where 85 percent of op-eds are still penned by men.

Join us this year as we dive into all things expertise. We'll help you build your own personal brand agency where you're the star client. I'll be there every step of the way. This is the initiative of the brand new Riveter School.

What is Riveter School? A mix of masterclasses (with homework), small group strategy sessions, expert townhalls, and online discussion forums created with the sole purpose of telling your story.

Why? As this awesome article in Forbes explains:

“[S]tories have the power to grab attention, connect with emotion and persuade us to take action. Storytelling is not merely a commercial ploy. It is a necessary ability for entrepreneurs, business owners and leaders who wish to distinguish themselves in today's competitive and noisy market.”

How will you teach us to tell our stories?

We will focus on developing your story, how to effectively share your story and building an audience to share your story with.

We will focus on nine discrete topics in 2024. You can join as a “Graduate Experience Member” and commit to learning all nine - or you can purchase individual masterclasses. (We recommend the former! Let’s do this!). The topics include:

1. Identifying your story “niche” and your thought leadership framework
2. Writing for and growing “written social media”: Twitter and LinkedIn
3. Filming for and growing “visual social media”: TikTok, YouTube and Instagram
4. Writing your keynote and landing speaking opportunities
5. Writing your “key column/op-ed” (for newsletters, newspapers & more!) and placing your words for amplification
6. Using AI to make it all easier: Making your content work for you
7. When to start & how to build owned platforms: Podcast and Newsletter
8. Growing your audience organically with swaps, partnerships and more
9. Monetizing your expertise via partnerships, affiliates and more

How much does it cost?

Riveter School is a mix of masterclasses, strategy sessions, expert town halls, and an online community. Our programming launches on February 20, 2024.

Here is how we break it all down:

Graduate Experience: All-inclusive, year long program.

​$2999 one time payment / $299 per month. Or, as a Riveter subscriber you can email [email protected] to unlock a limited time early access discount of $1000!

• Welcome call. I can’t wait to host you for a 30 minute welcome call where we go over your goals. I want to open my network to you!
• Masterclasses: Ten 75-minute masterclass sessions with pre-work and homework.
• Expert town halls: Ten monthly 60 minute town hall discussion with noted experts who’ve excelled in our areas of focus!
• Strategy sessions: You’ll join a small, curated group of Riveters for ten monthly strategy sessions - led by Amy. This is your homebase group and we’ll place you with women who are in the same arena - entrepreneurship, corporate America, pivoting, soloprenuers, etc. We’ll workshop our challenges and opportunities. Every member will take a turn in the hot seat where we’ll focus all on you!
• Featuring You! In this first year of Riveter School - if you’re up for it - we’ll feature you as a case study in our work! We’ll share your story and work via the Riveter newsletter and our social media channels, reaching over 250,000.
• Online community. Your strategy session group will have a private channel and you’ll have access to our broader online community. I’ll also share fun Riveter perks and discounts. Perks include discounted access to amazing conferences and amazing women-first products and tools.

Advisory Board Experience: Great opportunities for collaboration but less education!

​$799 one-time payment/ $79 per month. Or, as a Riveter subscriber you can email [email protected] to unlock a limited time early access discount of $200!

• Expert town halls: Ten monthly 60 minute town hall discussion with noted experts who’ve excelled in our areas of focus!
• Strategy sessions: You’ll be invited to up to 20 60-minute weekly strategy sessions with a rotating group of attendees - this is not a small, fixed curated group but a small, changing group of amazing Riveters. Every session will be led by Amy! We’ll discuss opportunities and challenges in amplifying your voice and work. Two sessions per month will focus on the “area of focus” The Riveter is tackling that month - like written social media, etc.
• Masterclasses (3 included, additional available for purchase): You'll enjoy three 75-minute masterclass sessions with pre-work and homework, with the topics you select. Additional classes are available for purchase at a 25% discount from the standard individual masterclass price of $199 per session / $399 per bundle of 3.
• Riveter Newsletter Block Ad: We are excited to include a 3-line Riveter newsletter block ad and one Riveter Instagram story to feature you to our audience of over 250,000. (Content must be approved by Amy!)
• Online community. Your strategy session group will have a private channel and you’ll have access to our broader online community. I’ll also share fun Riveter perks and discounts. Perks include discounted access to amazing conferences and amazing women-first products and tools.