special invite from me!

Hey there.

I'll be honest: I'm not totally sure how you and I found each other.

Maybe we met somewhere along the way. Maybe you've been following my family's story on Instagram. Maybe you don't actually know my name at all, and someone just forwarded you something from The Riveter that landed at the right moment. However it happened, you're here. And at some point you made it a point to show up — you finished one of our challenges, or you came to an event this past year, or you were curious, or you wanted community, or you just needed a key to put in the ignition.

I don't know which one it was for you. But I noticed you showed up. So I wanted you to have this before anyone else - before I send it to the whole newsletter list, before it goes out on social.

Enrollment for Build Your Exit Plan, The Riveter's live cohort, is open.

I'm really excited to share it with you. I'm also a little nervous, because I hate feeling salesy. Which is kind of bullshit for me to say, honestly, because I'm the one who goes around telling women: name what you do, say out loud how you help people, and let them pay you for it.

So here I am, taking my own medicine. This is the thing I do. It's the thing I'm good at. And I think it might be exactly what you need.

Here's why I built it:

I have pivoted. More times than I can count, by choice and by force. Lawyer to founder. Founder to rubble. Rubble to rebuilt, more than once. I've been there. Every version of there. And every single time, I was figuring it out in the dark, in the middle of the emergency, wishing someone had handed me a plan before the ground moved.

Build Your Exit Plan is that plan. It's everything I wish I'd done before I pivoted, gathered into one place so you don't have to learn it the way I did.

So I want to give you two ways to start building yours. Pick the one that fits where you are right now.

One thing I want to name, because it matters: this is built for you specifically. Not for the women already out there running their businesses — the membership is for them. This is for the in-between. The not-building-yet. The "I'm curious but not sure this is for me." The ones standing at the edge, not over it. If some part of you has felt like the membership wasn't quite your place yet ... that's exactly why I made this.

Door #1: Start light. The free workshop. Wednesday, June 17 at 4:00pm EST.

If you're curious but not sure you're ready to commit, start here. It's a free, 60-minute workshop with my friend Kristina Flynn, and she's worth showing up for all on her own. Kristina is a founder and brand strategist, and she was hands-down the most popular expert we hosted at The Riveter all of last year. Before that, she spent years as a story whisperer to NBA stars — finding the narrative buried inside some of the most famous athletes on the planet and helping them tell it. If she can find the story in a superstar, trust me, she can find yours.

In one hour, she'll help you name the expertise you've stopped noticing, with a room full of women who get it. More than 100 are already signed up.

​Grab your free seat 👉

Door #2: Dive in with me. The cohort. Starts July 8.

If you already know you're ready, come build the whole thing with me. Three weeks, together. We name your expertise. We build your offer. We set up the business infrastructure that takes most people months to figure out. And we prime your network to actually pay you. You walk out with a real exit plan — a roadmap to the rest of your working life — one you can execute the day you decide to go.

👉 Everything about the cohort lives here.

And because you showed up first, you get a little something not everyone will: 10% off, on top of the early-bird price. It's tied to your link below; the regular site won't know to apply it.

​Your private link 👉

This is a real investment, and I only want you in if it's right for you. If you have questions about either door — the fit, the format, any of it — book a call and ask my team anything.

You showed up. That's the hardest part, and you've already done it.

Let's build the rest.

Rooting for you,

Amy