Good morning. Today, Eight Sleep angles to bring “sleep fitness” to more people, Pat McGrath directs Louis Vuitton’s long-awaited arrival in cosmetics and MSNBC can’t keep the NBC name.

“Sleep fitness” startup Eight Sleep has won praise for its smart bedding from health-optimizing tech types like Elon Musk and Mark Zuckerberg, but now it wants to find more customers on Main Street, Katie Deighton reports.

The 11-year-old company has raised $100 million in new funding, partly to expand into physical retail and medical devices that insurance could cover.

It’s also working real, non-tech customers into its marketing, betting that growing interest in health and longevity will drive more people to spend big on their nightly snooze. And it plans to add lower-cost products.

But the price of the Eight Sleep’s core offering—a mattress cover and router-shaped hub that provide features including cooling, heating and data tracking—remains significant (even before the optional $1,000 blanket).

“Our audience is still someone who’s spending $3,000 on a high-tech device to help them sleep better,” said Alexandra Zatarain, co-founder and vice president of brand and marketing. “But they are normal people—they are doctors and they are dancers and they are teachers.”

Louis Vuitton’s cosmetics line lands in stores this month, offering hope for growth as luxury is squeezed on many fronts, Natasha Khan writes.

The eight eye shadow palettes, 10 lip balms and 55 lipsticks (to represent the Roman numerals corresponding to “LV”) are certainly luxury: The scented lipstick is $160 and the eye palette is $250.

Star makeup artist Pat McGrath, the creative director of La Beauté Louis Vuitton, is particularly excited about the price-upon-request beauty trunk.

But the line is just one of Vuitton’s recent new offerings, including cafes and chocolates, to give more people a way into the brand.

“Launching makeup is a smart way of creating a steppingstone for that aspirational consumer who’s been priced out and who hasn’t found a reason to push the door again,” said HSBC researcher Erwan Rambourg.

MSNBC will change its name to My Source News Opinion World, or MS NOW, Isabella Simonetti reports.

The shift comes before NBCUniversal’s spinoff of most of its cable networks.

MSNBC, which got its name from founders Microsoft and NBC in 1996, was originally told it could keep its name after the corporate split. But NBCU decided to keep the NBC brand for itself after it became clear that the post-spin cable network would still include both news and opinion.

MSNBC and some other channels will also lose the use of NBC’s iconic peacock logo. The new names and logos roll out later this year.

Some decent burns here: It’s hard for any new brand name to win immediate approval; even MSNBC President Rebecca Kutler told the Journal she noticed “a little trepidation” at first. And on X, of course, you don’t talk about a rebrand unless you’re dunking on it. [NY Mag]

A different “NBC” brand survives: CNBC will change its logo but keep its name, which originally stood for Consumer News and Business Channel.

Home Depot said tariffs may soon start hitting some price tags even as consumers continue to hold off on larger projects because of higher interest rates and economic uncertainty. [WSJ] 

The FDA told Vacation that its mousse sunscreen was “misbranded” because the packaging looks like whipped cream, and warned consumers that whip sunscreen in general “might not be effective.” [Today] 

TikTok is licensing actors’ likenesses to turn into AI-fueled avatars that pitch advertisers’ products. [NYT]

Some brands and agencies are seeking safeguards for consumer trust and legal compliance as “vibe marketing” spreads in the beauty industry. [Business of Fashion]

Crocs Inc. Chief Brand Officer Terence Reilly named veteran marketers Carly Gomez and Amondo Redmond as CMOs of the company’s Crocs and Hey Dude brands. [WWD]

Subway hired Krispy Kreme marketer David Skena to be its CMO for North America as part of a broader executive overhaul. [Adweek] 

Meal-kit marketer HelloFresh will pay $7.5 million to settle a lawsuit alleging that it deceptively enrolled consumers in subscription plans that automatically renewed. [Santa Barbara Independent] 

More than two decades after the FDA banned bottled nicotine water, a nicotine energy drink has arrived. [Snaxshot]