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Alex Cooper, the podcaster who rose to fame hosting the tell-all interview show “Call Her Daddy,” has opened an advertising agency, Katie Deighton reports for CMO Today.
Unwell Creative Agency, a new unit of Cooper’s media company Unwell, positions itself as a conduit for brands to reach Gen Z women through live events, original productions and the parent company’s podcast network. Its debut ad for Google’s Pixel phone and T-Mobile stars “SNL” alum Aidy Bryant, “White Lotus” star Sabrina Impacciatore—and Cooper herself.
Other celebrities’ ad agencies, notably including Ryan Reynolds’ Maximum Effort, have proven popular with advertisers desperate to get a piece of consumers’ increasingly divided attention.
But Cooper doesn’t plan to appear in every campaign the agency creates.
“There’s going to be a moment where a brand comes and I work with my team and we say, ‘Hey, let’s go get this actress or this creator to be the face of it, because it makes more sense,’” Cooper said. “I will be involved as much as I’m needed, but Unwell doesn’t always need to be about me.”
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