Good morning. Today, conservative politics are getting more parts on TV; Southwest abandons a “moat” setting it apart from other airlines; and Lego gets a lift from collaborations, with more on the way.

Hollywood is serving some red meat to the red states, Joe Flint writes.

Netflix has a hit starring Tim Allen as a car-restoration shop owner who listens to “The Joe Rogan Experience.” Reality shows following police in action are back on the air. A&E is reviving “Duck Dynasty.”

In another sign of the shift, Disney’s animated “Win or Lose” removed a transgender story line during the presidential campaign.

The embrace of right-leaning programming is a sharp contrast to much of the past few decades in Hollywood, when producers used their shows like “The West Wing” and “The Newsroom” to take aim at conservative politics. More recently, the legal drama “The Good Fight” often made the first Trump administration a plot point.

Related: Amazon Prime Video will start streaming Donald Trump’s competition show “The Apprentice.” [Deadline]

Southwest Airlines plans to start charging for many passengers’ checked bags, a seismic shift that will boost revenue but potentially give its fiercely loyal passengers a reason to shop around, Alison Sider and Dawn Gilbertson write.

Checked bag charges and basic economy tickets have been standard at other airlines for years, but Southwest resisted them as too punitive.

“Bags fly free” was a policy so sacrosanct that Southwest trademarked the phrase and devoted a section of a book celebrating its 50th anniversary to it.

As recently as September, executives were steadfast in defending their bag policy, describing it as a critical “moat” that set Southwest apart from rivals.

The capitulation reflects how industry dynamics have shifted: The airline that once upended industry norms is now facing pressure to adopt them.

Related: Delta lowered its first-quarter outlook, citing reduced consumer and corporate confidence and economic uncertainty. [WSJ] 

Lego said its sales increased last year as its Star Wars and Harry Potter play sets boosted its popularity, helping it outperform the market and take share from its rivals despite a dip in global demand, Dominic Chopping reports.

Lego reported a 12% rise in consumer sales in 2024, outperforming both a 1% drop in the global toy market and the sales performance of its rivals.

Lego also expanded on its Fortnite video game collaboration with play sets based on the popular franchise from Epic Games and said it would launch new play sets this year after signing partnerships with Nike and Formula 1.

Another team-up: Meta used Paris Fashion Week to introduce a limited-edition version of its Ray-Ban smart glasses with French fashion label Coperni. [Elle] 

Elon Musk said a large cyberattack was launched against X on Monday, forcing thousands of users to report service disruptions. [WSJ] 

President Trump said he would buy a new Tesla as a show of support for Elon Musk. [Axios] 

Dylan Mulvaney describes the days and weeks following her Instagram ad for “Generic Beer” in an excerpt from her book “Paper Doll.” [NYMag] 

The viral TikTok was right: Hyundai’s logo really does represent two people shaking hands. [Creative Bloq] 

Unilever’s new CEO wants to accelerate the company’s turnaround plans by selling a number of underperforming brands in the food segment. [WSJ] 

Why Welch’s markets its juices and spreads almost entirely through digital marketing. [AdExchanger]

What ad agencies can expect after getting bought by private equity. [Adweek]