Welcome back. Today, yet another marketer bends to Gen Z preferences; “Lilo & Stitch” and “Mission Impossible” rescue Hollywood’s year; and regulators demand changes to Shein’s practices.

Nespresso wants Gen Z coffee drinkers to know that it understands their obsession with ice, Katie Deighton reports for CMO Today.

The Nestlé unit has spent years evangelizing hot drinks to older adults with ads full of steaming cups, European sophistication and George Clooney.

But its latest U.S. marketing push revolves around millennial pop star The Weeknd, whose forthcoming coffee collection with Nespresso is shown served over ice in dreamlike commercials.

The cold-coffee trend has been led by Gen Z, according to Jessica Padula, Nespresso USA’s vice president of marketing and head of sustainability.

“The Weeknd isn’t replacing George,” Padula said, “but helping us reach new audiences that George maybe isn’t reaching today.”

More adventures in Gen Z thirst: McDonald’s has pulled the plug on CosMc’s, the beverage-centric concept it introduced in 2023 to chase younger consumers. [WSJ]

It was a blockbuster Memorial Day at the box office, led by “Lilo & Stitch” with an estimated $183 million in U.S. and Canada ticket sales from its opening Thursday night through Monday, Ben Fritz reports.

Paramount’s “Mission: Impossible—The Final Reckoning” starring Tom Cruise came in second with a solid $77.5 million domestic debut.

The releases contributed to a new Memorial Day record, letting Hollywood forget a first quarter filled with flops such as the “Snow White” remake and “Mickey 17.”

Disney’s live-action version of “Lilo & Stitch” has gotten middling reviews (or worse), but it was primed for success by people who discovered the animated original on Disney+ and years of merchandising.

The movie also continues a hot streak for PG releases that appeal to children, parents and nostalgic childless adults. “A Minecraft Movie,” this year’s No. 1 film, is also rated PG, as were four of last year’s top five movies.

European Union regulators said Shein’s sales tactics fall foul of EU law and that the e-commerce giant could face fines if it doesn’t adjust its behavior, Edith Hancock reports.

A number of Shein’s practices breach rules against false discounts, deceptive product labels, misleading information and website designs that pressure customers to complete purchases, the EU’s executive arm said on Monday.

The commission added that the company’s sustainability claims are misleading, and that the company makes it difficult for customers to reach out for questions and complaints.

A Shein spokesperson said the company is working with national authorities and the commission to show its commitment to complying with EU laws.

Related: Temu’s Chinese owner reported its slowest revenue growth in three years as tariffs forced the bargain-shopping app to raise prices. [WSJ]

Shoppers who strive to buy only “Made in America” goods say it’s really, really hard. [WSJ]

Starbucks banned customers in South Korea from using the names of candidates in the upcoming presidential election when they place their orders. [NBC News] 

Nathan’s Famous hot dogs are a hit in Ukraine. [NYT]

The New York Knicks’ dramatic comeback in Game 3 of their series against the Indiana Pacers also boosted the chances of a ratings win for the NBA playoffs. [Front Office Sports]

Consumers tend to believe that packaged foods labeled as healthy will go bad faster than other foods, a recent study found. [WSJ] 

Why the skincare brand Laneige ties new product introductions with specialty food items at partners like Dough Donuts in New York and La La Land Kind Cafe in Los Angeles. [Glossy] 

Discord, which grew to a major social network with an ad-free experience, is testing unskippable video advertising. [Search Engine Land] 

Cannes Lions will run three “safe spaces” during the festival next month for anyone who “feels uncomfortable, in need of support.” Several women have described instances of sexual harassment and assault during the 2024 festival. [Adweek]

Correction: Outgoing Tinder CEO Faye Iosotaluno was named to her post in January 2024. An article cited in Friday's newsletter incorrectly said she was appointed in January of this year.