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Louis Vuitton is bringing its business into esports, creating a virtual capsule collection, new “skins” and a trophy case for “League of Legends.” [CNN]
The European Union’s top court ruled that Google isn’t generally obliged to apply the “right to be forgotten” to versions of its search engine accessed outside the EU. [WSJ]
Accenture is throwing in with the marketers taking creative duties in-house—or, at least, it’s handing them to Droga5, which it bought earlier this year. [Adweek]
OpenAP, a coalition of TV programmers that helps advertisers find consumer targets across rival networks, will start letting marketers buy inventory through its system. [Variety]
People like and trust voice assistants better they imitate the user’s own conversational style, an Apple study found. [Voicebot.ai]
Many e-commerce sites make it easy to find discounted products, but new research suggests that they’d make more money if they made it harder. [Journal of Marketing Research]
The Brooklyn Nets introduced the NBA’s first all-gray court, partly to evoke blacktop courts, and Helvetica floor lettering to match the subway. [ESPN]
More companies are making noise on earnings calls about ESG—environmental, social and governance matters such as eliminating single-use plastics. [WSJ]
Federal prosecutors in California are conducting a criminal probe into e-cigarette maker Juul Labs. [WSJ]
Oprah’s Book Club will become a series on the forthcoming Apple TV+ streaming service. Apple is already promoting her first pick for the show, “The Water Dancer” by Ta-Nehisi Coates, in its Books app. [TechCrunch]
Burger King is defending itself against Greenpeace stunts arguing that the chain is “flame-grilling the Amazon.” [PR Week]
Review: Yahoo’s new logo is indistinguishable from a hundred others that came out in the last few years. [Brand New]
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