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Influencing has grown into a $250 billion economy, and its industry’s biggest creators stand to make millions through deals and partnerships—with the right agents and managers, that is. Reporter Lane Florsheim interviewed Ali Berman and Raina Penchansky, who co-head United Talent Agency’s Creators division, which represents about 1,000 clients including Alix Earle, Emma Chamberlain, Jake Shane and Patrick Starrr.
When we published a digital cover story last year on Earle, she spoke about her investment in prebiotic-soda brand Poppi, which PepsiCo later announced that it was acquiring for $1.95 billion. When Earle was contemplating that initial deal with Poppi, her agents steered her toward an equity agreement. “Instead of just endorsing the product and doing it as another campaign, she really helped me to think outside the box with that one,” Earle, now 25, says of her agent, Berman.
Learn more about Berman and Penchansky’s work at the link below.
Elsewhere in the newsletter: Read an excerpt from Ken Rideout’s memoir, “Everything You Want Is on the Other Side of Hard,” in which the runner relives a physically grueling ultramarathon; check out Daniel Radcliffe’s edition of My Monday Morning, where he discusses child stardom and his director aspirations; learn how Cadillac built a new F1 team from the ground up; and get some late-career tips from actor Delroy Lindo, who received his first Oscar nomination at 73.
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