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For our May digital cover, reporter Sara O’Brien profiled influencer Alix Earle. In it, Earle shares how she does business—from the good decisions to the slightly messy ones. With more than 7 million followers, Earle has become a quintessential Gen Z dealmaker, putting her name behind multinational brands including Amazon and L’Oréal. She is also an investor in the prebiotic-soda brand Poppi, which PepsiCo announced that it was acquiring for $1.95 billion in March.
Justin Nabozna, the CEO of sparkling-margarita brand SipMargs, said that Earle invested in his company, but also showed that she wanted to be an operator and brand-builder. “In full transparency, I did not understand the power of Alix until I saw the power of Alix,” Nabozna said. “You go from a no-name brand to 2 billion impressions in a six-week span. That’s pretty unbelievable.” Check out the full story below.
Elsewhere in the newsletter: Read about the conservative dating apps and events helping young, right-leaning urbanites find love; find out how fine-jewelry shoppers and retailers are handling rising gold prices; hear from Barry Diller about cynicism and serendipity; and don’t miss an investigation into allegations of corruption, infidelity and infighting sending Monaco’s palace into a spiral.
Have a joyful and relaxing Memorial Day weekend.
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