This Fun Handbag Is Going To Be The MVP Of My Summer Wardrobe

The perfect statement.

The holiday queen.

Pregnancy and postpartum are often treated like the ultimate exercise in self-sacrifice — but what happens when the very systems meant to support women are built on research that barely included them? Needed, the science-backed women’s nutrition brand founded by two mothers, is calling attention to a startling gap in maternal health with their national campaign: the nutrition standards used to guide pregnant and breastfeeding women today were originally established in 1941, and of the nearly 1 million people whose data shaped them, fewer than 5% were pregnant or breastfeeding. Most were men. Now, with a national campaign and petition calling on Congress and federal agencies to modernize these guidelines, Needed is pushing for standards rooted in current science, real women’s bodies, and the realities of motherhood today. For anyone who has ever wondered why women are so often left to navigate fertility, pregnancy, postpartum, and beyond with fragmented guidance, this is the kind of conversation worth paying attention to. Sign the petition and learn why Needed is calling for a long-overdue update.

Flirty and flowy.

Bright and fresh.