Exclusive: Instacart's Ad Business Surges

Instacart has become an advertising powerhouse. The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.

This email was sent

May 18, 2023 9:42am EDT

Is this your brand on Milled? Claim it.

Matte tone:

EXCLUSIVE

STARTUPS

FINANCE

Instacart’s Ad Business Surges

By Cory Weinberg

Instacart has become an advertising powerhouse.

The grocery-delivery firm's ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That's a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart's 2022 revenue came from selling advertising rather than actually delivering groceries.

READ THE FULL STORY