The James Brand

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MARK YOUR CALENDAR: There's newness dropping next week! 💥

The Helton launches on August 25th, 9:00 AM PST.

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August 20, 2026 1:00pm EDT

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Matte tone:

The mystery product

THE HELTON: LAUNCHING AUGUST 25TH, 9:00 AM PST

A Familiar Form.
Elevated in Every Way.

We've dreamt of making this product for years and then spent even longer designing, testing, and making endless refinements to meet our standards. This has been a long time coming and the result is something that feels instantly familiar but elevated in every way. We couldn't be more stoked.

Inventory is limited for the first drop, so mark your calendar, set an alarm, or write a sticky note! Trust us, you won't want to miss this one.

Global Launch
Schedule:

UNITED STATES – AUGUST 25TH

EUROPE – SEPTEMBER 5TH
(EXCLUSIVELY AT HAKD)

WORLDWIDE – OCTOBER 13TH

MARS – TBD

A mystery product hiding behind textured plastic

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