You may know Hilary Swank as the two-time Academy Award-winning actress behind iconic roles in Million Dollar Baby and Freedom Writers—or, if you're anything like us, from one of our all-time favorites, P.S. I Love You. But beyond the screen, Hilary has spent years using her platform to champion causes she believes in.
Whether advocating for animal rescue, LGBTQ+ rights, healthcare equality, or maternal and child health, she's long understood that meaningful change starts with speaking up.
Today, that advocacy is focused on a cause close to home. As a mother of twins and Chief Innovation Officer at HealthyBaby, Hilary has become a leading voice in the push for greater transparency in products designed for babies and parents. After supporting California's successful SB 646, which requires testing and disclosure of heavy metals in prenatal vitamins, she's now lobbying for AB 1901, a bill that would require diaper manufacturers to disclose intentionally added ingredients on packaging and online.
We sat down with her to discuss what she's learned through her advocacy work and why transparency matters.
How did having twins shift your perspective on the products you bring into your home?
Becoming a mom to twins changed everything for me. Suddenly, every product that touched their skin, went into their bodies, or lived in our home felt worthy of a closer look. The more I researched, the more I realized how much the products babies encounter every day can impact their long-term health. Parents place a lot of trust in brands that are often not fully transparent about ingredients or as diligent as they should be about safety and testing.
Was there a specific moment that made you realize ingredient transparency in baby products was an issue that deserved more attention?
During my pregnancy, I did what many parents do: I started researching everything. Like most people, I assumed that if a product was being marketed to parents and babies, the ingredients would be easy to find, understand, and that they would be healthy. That’s the only way to make an informed decision, right? But I kept running into gaps, and it blew my mind.
I went on a mission to find the safest products for my twins. That’s how I discovered HealthyBaby and its founder, Shazi Visram, who has a proven track record of bringing higher safety and transparency standards to babycare.
What have you learned about the policymaking process through your work on SB 646 and now AB 1901?
I've learned that meaningful change requires persistence and collaboration. Change happens when parents, scientists, advocates, policymakers, and businesses come together around a common goal. Through my work with HealthyBaby and the Environmental Working Group, I've seen firsthand how powerful that kind of collaboration can be. Together, we've advocated for heavy metal testing and disclosure in prenatal vitamins and greater ingredient transparency in diapers. HealthyBaby has been doing both of these things for years. When legislation passes, it requires all the other brands to catch up and meet that higher standard. It’s a win for families.
What would you say to anyone who feels overwhelmed trying to make informed choices in a marketplace with so many claims and labels?
I completely understand that feeling. My advice is to focus on progress, not perfection. Ask questions, look for brands that are willing to be open about what's in their products and how they're made, and remember that every informed choice matters. Parents shouldn't have to become experts; they just deserve access to information they can trust.
What misconceptions do you think people have about the regulation of products in the U.S.?
I think many people assume that if a product’s on a store shelf, information about its ingredients and materials must be readily available. However, regulations can vary significantly across categories. Disclosure requirements don't always keep pace with what parents and consumers expect or deserve.
Advocacy work can be time-consuming and emotionally demanding. What keeps you motivated when change can sometimes feel slow?
I think about my twins and all the parents out there who want clear information so they can make the best decisions for the people they love. Once you learn that there are gaps in transparency around products used by babies and children, it's hard to ignore. You can't unlearn it. Working with advocates, scientists, and companies like HealthyBaby has shown me that progress is possible. Change doesn't happen overnight, but every step forward can make a real difference for future generations.
What's a small change parents can make today to feel more informed and empowered?
Start by asking one more question than you did yesterday. Whether it's reading a label more closely, looking for ingredient disclosures, or reaching out to a company directly, curiosity is powerful. Parents shouldn't have to be experts in everything, but all of us deserve access to the information that helps us make informed decisions and feel confident in the choices we make for our families.