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What’s your season?

Why color analysis is becoming the next personality identifier.


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JUNE 1, 2026

INSIDE: Everyday MVPs, Color Analysis, and Meaningful Florals.

TODAY I WILL:

Follow through—no excuses.

Starting the month off strong with a cutie collab, a good breakfast idea, and getting real about AI.


Some of our most-used and recommended things aren’t the most glamorous, but they deserve shout-outs, too. So today, we’re highlighting a few of our favorite unsexy products that get the job done.



Loftie Alarm Clock: We’ve all sworn we’re going to fix our sleep schedules for ages now… but in practice, it’s a lot harder than it sounds—until you try this alarm clock. Not only is it cute on your nightstand, but it also allows you to keep your phone out of your bed to prevent hours of endless scrolling when you should be winding down. If temptation is particularly high, you can also subscribe to Loftie+ to block apps on your phone before bed and for a while after you wake up. It’s a game-changer. 


Shark Cordless Vacuum: You’d think that a cordless vacuum’s appeal has already been explained, but this one has a feature that blew our minds. Rather than making 100 stops to the trash can to empty out dust and debris, you can just dock this one, and it will empty itself—mind-blowing. 


Auvon XL Weekly Pill Organizer: A weekly pill organizer is a must, but this one is elite. If you’re going on a trip or just spending the night away, you can bring just the pills for that time frame, rather than lugging the entire week’s worth everywhere. It sounds like no big deal, but it made the list for a reason.

The Sudden Obsession with Color Analysis


Move over horoscopes and enneagrams—there’s a new form of self-discovery taking over our feeds: color analysis. From TikTok creators draping themselves in swatches to people discovering their “season” in viral before-and-afters, the decades-old practice is having a major comeback moment. 


At its core, color analysis helps determine which shades naturally complement your skin tone, hair, and features. But according to Megan Bentley, founder of The Color Countess, the renewed fascination goes way beyond fashion.


“We are always trying to do more self-discovery, more transformation,” Megan told The Newsette. “Why is astrology so fascinating for people? Because you're connected to it.”


The timing makes sense. We’re living in an era of instant optimization, where everyone wants the quickest possible glow-up. Megan explained that this idea is coming from everywhere these days, referencing tools like GLP-1s and Botox. Still, she said with color analysis, “I can take away 10 years and 10 pounds simply by putting the right color on you. So it’s the quickest fix.”


And unlike trend cycles that constantly tell us what’s “in,” color analysis promises something more personal: a framework built around you. Megan said that’s part of why it resonates so deeply right now, especially as personal branding becomes more intertwined with identity. But she’s quick to point out that the process is often misunderstood. “There’s the misconception of, ‘I have blonde hair, green eyes, fair skin—what am I?’” she said. In reality, analysis is based on a combination of undertone, value, and intensity—not just obvious physical features.


She also warns against relying solely on DIY internet quizzes or hobbyists. “There are a million different systems in color analysis,” Megan said. “You’ve got to find the system where you feel personal resonance.” Her advice? Treat it like finding a doctor: Look for someone experienced, trusted, and deeply trained in the craft.


Beyond aesthetics, Bentley believes color analysis can even change shopping habits for the better. Instead of buying trend-driven pieces that sit untouched in the closet, understanding your palette can help build a wardrobe you’ll actually wear. In a world where algorithms constantly tell us what to buy and what’s trending, color analysis flips the script. Instead of dressing for the trend cycle, people are searching for what actually works for them. And maybe that’s the real appeal.

For artist Mary Ball, inspiration starts with the natural world—from florals and vines to the feeling of being fully immersed in a moment. Known for her richly layered, intuitive paintings, the Birmingham-based artist was recently tapped by Jon Bon Jovi and Jesse Bongiovi to bring that signature perspective to Hampton Waters newest limited-edition Artist Series release. 


Mary’s original work, “Red Roses,” is now a collectible piece that feels vibrant, expressive, and deeply personal. We caught up with Mary to talk about motherhood, creativity, the symbolism behind “Red Roses,” and why art feels even more meaningful when shared over a bottle of wine with friends.


From coastal influences to floral imagery, nature appears throughout your work in such an intentional way. Why do you think you’re continually drawn back to those themes?

These aspects of nature speak to something at my core. When I see them, they make me stop in awe. These are the things that call to be painted. They are stored in my subconscious and are readily available when I start to flow through a painting.


I often return to floral motifs as symbols of growth and femininity, which organically tie back to the way I felt inspired by the Hampton Water label. I loved the idea of being one with the flowers and being born from the vine the same way they were.


For this collaboration, the inspiration is “Red Roses.” How did you approach capturing that reference in your painting? 

The theme of red roses just came naturally to me. I felt like roses carried symbolism that connects both the wine being a product of the fruit on a vine and the emotional complexity of art. It is also the symbol of rebirth and growth, which in this case blends my personal experiences. Currently diving into this new phase of my life of motherhood, with facets of the brand that stick out to me. So much of rebirth and growth is fully experiencing each little moment. 


You mentioned wanting the label to feel “bright, light, and expressive.” What visual elements helped you capture that carefree energy?

I really tried to get into the feeling that sipping Hampton Water gives me in order to inspire what I painted, and I wanted those two elements to feel seamlessly connected. I kept thinking about the vines where Hampton Water’s grapes are grown and imagined the diver almost emerging from the vine itself. Bringing nature into the design was important to me, along with incorporating the tones and colors found within the wine. The red roses seemed to pop in areas and disappear in others, just like the notes and the wine are balanced and flavorful, popping sometimes, disappearing sometimes.


Do you think people experience art differently when it becomes part of an everyday ritual—like sharing a bottle of wine with friends?

I think art takes on a different kind of intimacy when it becomes part of an everyday ritual, especially something as communal as sharing a bottle of wine with friends. The artwork in those moments isn’t just being observed, it’s being lived with. It becomes part of the atmosphere, part of the conversation, part of the memory being created around the table.


A portion of the proceeds from the release supports The Conservation Fund. Why was environmental conservation important for you to incorporate into this collaboration?

Environmental conservation is deeply important to me because it protects the beauty that surrounds us. It is such an essential part of where I find joy and inspiration. Growing up on the coast and surrounded by lush trees in Alabama, I'm constantly seeking that out wherever I go. When I lived in New York City, and I needed to center myself, I would walk along the Hudson River or go to Central Park. Now, being back in Birmingham, Alabama, when I need to center myself as a mother of two, I find myself walking in the park and just looking at the trees and the wildflowers and things that pop up here naturally on earth and make us treasure these simple moments. 


I deeply admire the work that the Conservation Fund does, both on a national scale and at a local level in Louisiana, New York, Alabama, and more. Nature is often at the center of my work, and TCF works tirelessly to preserve natural ecosystems and create green spaces in urban and rural communities. 


What do you hope someone feels the first time they pick up this bottle or see your art on canvas?

I want them to feel a connection to something deeper. I hope it transports them to another place and time, makes them imagine a world outside of the one that they are in, and feel open to a new adventure. 

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