Is Plastic Free July enough? 🌿

Here’s our take

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July 22, 2026 4:30pm EDT

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Hi Seep Family,

Fifteen years ago, Plastic Free July sparked a movement that got millions of people rethinking single-use plastic, which is no small thing, but why should meaningful change stop after just one month?

I've been sitting with this thought for a while, and I finally shared it over on Instagram this week (watch here).

The way I see it, it's better to do smaller swaps that stick.

Things you do once and barely think about again.

If you're in the spirit of the month, here's where I'd start:

🧽 Start with your sponge. Our Sponge Scourer is long-lasting, compostable, and works better than the green and yellow one you've always used.

🫧 Swap to our Sponge Cloths; one cloth replaces 15 rolls of kitchen roll, goes straight in the wash, and lasts for months.

🗑️ Then swap your bin liners; our Biodegradable Bin Liners are made entirely from plants, so when they break down, they don't release microplastics.

Let July be the start, not the whole story.

Laura x

P.S. Have you watched the video yet? I'd love to know your thoughts!

Eco Sponge Scourers (4 sponges)

The Neutral Edit - Eco Sponge Cloths 6 Pack

50L Eco Biodegradable Bin Liners

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Is Plastic Free July enough? 🌿

Here’s our take

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