Hi Darlings,
Here's one thing I wish I'd done sooner in my 26 years of building Unique Vintage, and it's the word we all dread:
Networking. Exactly as cliché as it sounds.
E-commerce is a much smaller world than it looks from inside your own LinkedIn. Every mistake I made alone, someone else had already made and survived. I just hadn't met them yet.
Twenty-six years in and I'm still learning something every single day. Some days that's thrilling. Others, it's humbling. I'd love to hand everything I know now back to the woman who started this in 2000 — she could've used it.
Which brings me to the only homework I'll ever assign you...
Building a business feels like being in school forever. Luckily, your syllabus is much shorter: starting tomorrow shop our 30% off sitewide sale for three days only. Attendance mandatory. Cart participation strongly encouraged. 😉
💗
With Love, Katie
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