,
We have sold massage chairs for 29 years.
Long enough to watch the same pattern play out every time the market shifts. Two things are happening right now.
Here is the honest read on both and some insights on how to play it.
Dual mechanism is splitting the market in two.
This is why dual mechanism has become the line that separates luxury from everything else. If a chair is truly luxury today, it has two mechanisms.
That is what buyers at the top now expect.
And the luxury market is strong. Very strong.
While shoppers at the low end wait for deals, the top end keeps moving.
People who want the best are buying the best, and they are paying for dual mechanism chairs without blinking.
The undisputed king of the castle is the Osaki Duomax right now.
All the other chairs (even some with more features) are trying to play catch-up.
Here's another key change:
Brands are clearing the shelves.
New lineups get announced months before they ship.
The moment that happens, brands tell us to move current stock. The discounts you are seeing right now are not a sale gimmick. They are warehouse math.
The market was slower earlier this year, so these companies have more stock to move before new models arrive in the fall.
Here is what most buyers get wrong:
They assume the new model is always better. Most of the time the update is small.
A new remote.
A different color.
A minor app change.
The chair getting cleared is often the same machine you would pay almost double 2 months from now.
So we tell people the truth.
If the new model has some real upgrade coming (Like the Admiral SE), we say wait.
If it is just a refresh, we point you to the current model that you can get for a steal.
We have sat through enough of these cycles to know which is which.
Want the honest read on the chair you are looking at?
Call us at 1-855-494-1133. We will tell you whether to buy now or hold.
In you corner,
Bryan
