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AI is replacing real users. Or is it?

We ran an experiment to find out.


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Is this your brand on Milled? Claim it.

Everyone's talking about synthetic users right now.


AI-powered "fake" participants that can test your product in seconds. No recruiting, no scheduling, no waiting.

Sounds too good to be true? We wanted to find out.

So we ran an actual experiment. Same prototype, same tasks. Five real users and five synthetic ones, side by side.

The results are worth knowing before you ditch real users.

We wrote up everything, how we set it up, how we prompted the AI, where things got interesting, and what it means for your UX process.
👉 Read the full experiment
Cheers,
Team Userbrain

✨Latest Features✨

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AI Insights

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