It must be the Vilebrequin Effect. Give the gift of joy. FREE DELIVERY AND RETURNS click here to view online
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Kids are usually the ones doing the imitating.
Leave it to Vilebrequin to flip the script.

Shot by Benni Valsson, the 2026 Father’s Day campaign from Vilebrequin celebrates role reversals. Dads borrow moves from their little heroes. Kids get wise to the joys of vacation.
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Give the gift of joy. Both ways.
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