Violette on Plume Blush

A feather-light blush that completes the world of Plume across the full face.

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May 31, 2026 10:30am EDT

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The journey of Plume really started with a feeling before it ever became a product. In French, “plume” means feather, and from the beginning, I became obsessed with this idea of creating makeup with the paradox of presence and air—formulas that feel weightless and diffused, yet still alive with pigment and emotion. Effortless to use with finishes that never feel heavy, overworked, or overly textured. At the time, I couldn’t find anything that gave me that feeling, so I decided to create it myself. Lips were the first chapter, then eyes, and now finally bringing Plume to the cheeks with Plume Blush feels incredibly emotional and full circle for me—as though the world of Plume has fully come to life across the face.

The shades were inspired by so many things I love creatively—weightless fabrics, nature, Renaissance art, light. Each color has a subtle smokiness that makes it feel softer, more nuanced, and incredibly wearable. What I love most is how uniquely the shades come alive on every person. I wanted the seamless melt of a cream blush with the airbrushed finish of a powder. We worked closely with the lab to create something feather-light and comforting, infused with skin-loving ingredients that help the formula perform beautifully while making skin look better too. Paired with Le Kabuki, the whole experience becomes incredibly instinctive and effortless. Honestly, something tells me this might be your favorite chapter of Plume yet.

Avec Amour,

Violette

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Violette on Plume Blush

A feather-light blush that completes the world of Plume across the full face.

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