In the first quarter of 2026, British Vogue announced Samsung as a headline partner of its Vogue Values initiative, a purpose-driven platform designed to drive impactful change across culture and industry. Its four core pillars focus on sustainability, women’s health and wellbeing, equitable access to creativity, and representation across the fashion industry. Content across the partnership champions the voices of women in medicine, sport and fitness to explore what it truly means to take ownership of one’s health and wellbeing.
Marking a significant expansion of Vogue Values’ women’s health and wellness pillar, a new dedicated health section, supported by Samsung, launched on British Vogue’s website. The hub brings into focus vital conversations around menstrual health, exploring how women can better understand and take charge of their cycles, with the support of data-led wearable technology.
In a series of bespoke digital and print features, as well as social films, we hear first-hand from women using Samsung’s wearable tech to enhance their lives and wellbeing, using generated insights to effect change. By exploring the Samsung Galaxy ecosystem, wellbeing insights are, quite literally, at your fingertips, putting your own wellness in your hands.
In a conversation on sleep, Dr Christine Hall tells presenter and former footballer Alex Scott about the importance of sleep and refining a routine when managing a demanding and unpredictable work schedule. The thread of rest and recovery was also explored with world champion freeskier Zoe Atkin, as she revealed how she prepared for the Winter Olympics, highlighting the preparation and resilience required to perform at the highest level.
