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Enter the Humanoids

Five AI-driven collectors chasing Vollebak clothing across space and time

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June 19, 2026 12:43pm EDT

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Marco Spier crossed the Atlantic to find a computer the size of a fridge, joined the creative hothouse of 1990s MTV, and has spent 25 years at Psyop smashing together art and technology for everyone from Coca-Cola to Apple. Now he’s created five future humans who hunt Vollebak jackets across space and time.

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In 1994 Marco Spier left Berlin for New York because he wanted to work with a very particular computer. Machines made by Silicon Graphics were transforming filmmaking. Spielberg had used one to conjure dinosaurs in Jurassic Park.

They were still hugely expensive and the size of a fridge. And there weren’t many around. Spier did some digging and found out there were just two in New York. And MTV had one of them.

Landed in New York, he managed to arrange a meeting. “MTV had just bought this computer, but they didn’t know what to do with it,” Spier says. “I told them I did. I could create art with it.”

He joined MTV’s Digital Television Laboratory, the perfect place to be young, creative and tech savvy.

By 2000, Spier was ready to use what he had learned at MTV in different ways. He joined forces with four MTV friends and colleagues and formed Psyop, a scrappy, commercial art collective.

Their founding mission, as Spier puts it, was simple. “Let’s make some cool shit.” They were quickly tagged ‘the Pixar of advertising’.

Future Humans

During the COVID-19 pandemic, Spier was given an early preview of the MetaHuman platform. Developed by gaming giant Epic, it allowed users to create almost human-looking digital avatars.

“This is cool,” Spier thought, “but it can be way cooler.” Spier and his fellow Psyop director Shane Griffin used the MetaHuman platform to create a new, distinct digital world for the “humans of the future”. They called it HUMXN.

Users could create avatars with brightly coloured metallic skin and eyes pretty much any colour they fancied. It was complex speculative design, a vision of the human race gone interplanetary.

There were questions deliberately left unanswered. “Are they cyborgs? Are they artificial? Are they still human? Have they manipulated their DNA to live in different climates and atmospheres?”

And that’s where we enter the picture, sideways.

Art and Technology

“We wanted to experiment with digitally rendered textures,” says Bruce McKelvie, Vollebak’s head of film. And Spier and Psyop seemed like good potential partners. Digital future humans weren’t, at that point, on the agenda.

For Spier though, the brief presented the opportunity to push further with the HUMXN platform. “When I looked at Vollebak, my mind instantly went to this HUMXN art project,” he says. “It was the perfect merger between technology and art.”

Spier and his team suggested an evolutionary leap for the HUMXN future human avatars, more precisely rendered and convincing. And Spier came up with a concept.

He would create a consortium of Vollebak collectors from the far future. “In my mind they’re hunters for vintage artefacts,” he says. “There’s a ranking system, and they’re constantly chasing through the universe to find them. They’re like Indiana Jones from the future.”

Digital Tailoring

Spier built our five Humanoids in the gaming engine Unreal, which means they live and breathe in real time. There are no pre-rendered frames, and every movement is generated on the fly, the way a game responds the instant you press a button.

But using the Unreal engine created the biggest challenge of the project. Rendering believable digital material in real time is still a serious test of software tailoring.

The process was something like IRL tailoring. “You take the pattern, the blueprint of the jacket, and the software stitches it together the same way the real garment is stitched,” Spier says. “Then you rig it to the character and make sure it fits.”

Spier crossed that hurdle but the Humanoids’ accelerated evolution continues. “They will become AI-driven, autonomous beings who will talk to our customers online and in our future stores,” says Nick Tidball, co-founder of Vollebak.

Spier imagines the Humanoids as a sci-fi, interactive evolution of the giant Bill Viola video installations he loves: vast, slow-moving, super-detailed humans. With the twist that you will be able to interrogate them about a jacket they have snatched or snaffled from a rogue droid on the disputed annex of Sirius B.

NICK AND STEVE TIDBALL - FOUNDERS

ENTER THE HUMANOIDS

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Vollebak Ltd is registered in England and Wales, company number 06673160
Registered office: Vollebak The Centro Buildings 3rd Floor Centro 4, 20-24 Mandela Street London, NW1 0DU
Copyright © 2026 Vollebak. All rights reserved.

Enter the Humanoids

Five AI-driven collectors chasing Vollebak clothing across space and time

You can contact us anytime at [email protected]

You're receiving this email because you signed up at our website. If you no longer want Advance Access to new Vollebak releases, you can Unsubscribe.

Vollebak Ltd is registered in England and Wales, company number 06673160Registered office: Vollebak The Centro Buildings 3rd Floor Centro 4, 20-24 Mandela Street London, NW1 0DUCopyright © 2026 Vollebak. All rights reserved.

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Vollebak Ltd is registered in England and Wales, company number 06673160
Registered office: Vollebak The Centro Buildings 3rd Floor Centro 4, 20-24 Mandela Street London, NW1 0DU
Copyright © 2026 Vollebak. All rights reserved.