150 years after the first pair of jeans were built for a lumberjack in Nevada, we’ve rebuilt them to be the toughest pants in the world again.
The Indestructible Jeans are woven with 13.7 oz. Italian denim and 25% Dyneema, the single strongest fibre known to man.
Our denim is crafted by a 130-year old, family-owned, artisan Italian mill just outside Venice. And we worked with them to build an incredibly high-strength fabric that's reinforced with the same fibre used in body armour… but feels like regular denim.
While denim woven with Dyneema is highly resistant against rips and abrasion, we’ve also taken the typical failure points in jeans and made them even stronger.
We’ve lined the seat of the jeans with a layer of Cordura – a high tenacity nylon with extremely high abrasion resistance. During lab testing we recreated a 75kmph fall and drag on concrete, and the seat survived without a single hole appearing. The rest of the jeans easily passed at 45kmph too, making these some of the toughest jeans ever made.
And every element of the jeans is constructed with skilled craftsmanship that's designed to last, with ultra-durable, vintage detailing.
The two front pockets are also lined with Cordura for strength. There’s a two-piece metal zipped fly, five large belt loops, and metal buttons and rivets which add durability to stress points. Back pocket rivets on denim were traditionally hidden to prevent cowboys from scratching their saddles, so we've left them concealed. All the stitching is sewn with heavy duty thread. And you'll find intricate chain stitching at the hem and the waistband.
The jeans are designed with a regular fit, and a slightly tapered leg. They come in 6 different waist sizes and a 32” inside leg. And if you want a hand with sizing you can
get in touch with us here.
