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Live Webinar | 24 Oct | 11 AM ET
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Back for Part 2! Join Ishan Goel, VWO’s Lead Data Scientist, as he dives deeper into VWO’s enhanced stats engine. Discover how these updates drive faster, smarter decisions, and get a behind-the-scenes look at the data science powering the improvements.
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Live Webinar | 29 Oct | 11 AM ET
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Evelina Jörhov, Head of CRO & Analytics at Transact, will show you how to use heatmaps to uncover user behavior patterns. Learn real-world strategies to improve engagement, optimize content, and boost conversions - backed by practical case studies.
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Live Webinar | 13 Nov | 11 AM EST
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Michael Stineman and Thomas Benton from Modus share how to build a scalable CRO strategy. Discover real-world use cases, improve your CX, and get a free CRO Maturity Assessment to drive growth into 2025.
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Our Most Popular Read to Date! |
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The holiday rush is here, and so are the challenges of cart abandonment. This eBook, our most popular read, offers insights from conversion experiments on over 300M shoppers, giving you proven strategies to reduce cart abandonment during this critical season.
Learn how small tweaks and strategic adjustments can turn abandoned carts into completed sales, ensuring you capture every opportunity this holiday season.
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Events |
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Event | 16-18 October | Chicago
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Shoptalk Fall 2024 will spotlight the digital transformation reshaping every facet of retail, from physical stores to supply chains. Join Rohit Dey (Director - Sales, Americas), Maulik Pandya (Group Manager - Americas, Sales), and Paresh Mandhyan (VP - Marketing) as they share the full scope of innovation driving retail brands to scale - and helping them stay there.
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Event | 19 October | Bangalore
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At the Product (Un)conference, the theme "Building Products for the AI World" leads the conversation. Ankit Jain (SVP - Product & Engineering), Prateek Sawhney (Sales Lead, India), Gaurav Jain (ADM Sales), and Harsh Sharma (Sr. SDR Manager) will explore how AI-led experimentation is transforming product development and helping brands ship delightful experiences.
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Tested and Trusted - VWO Ranks #1! |
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Each quarter, G2 evaluates the best in A/B testing, and we’re excited to share that VWO has secured the top spot ONCE AGAIN. It’s your trust that’s helped us stand out among 51 competitors, and we couldn’t be more grateful.
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Success story of the month: ReplaceDirect |
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Experiment goals - Reduce cart abandonment. |
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Hypothesis - Offering a clear order overview at the start of the checkout process can help reduce cart abandonment. |
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Control - The original checkout had too many form fields and lacked an order summary. |
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Variation - An improved checkout process that included an order summary with the product(s), total costs, delivery date, and highlighted benefits at each step of the process . |
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Impact - A significant 25% reduction in cart abandonment. |
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Thanks to 2,000 of you, ConvEx 2024 was everything we dreamed of! |
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Over 2,000 attendees tuned in to ConvEx 2024 for three days of learning and collaboration. Your participation made all the difference, and we couldn’t be more excited about what’s next.
Missed out or want a recap? All Day 1, 2, and 3 presentations, plus workshop recordings, are now available:
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Day 1 – Experimentation insights from Decathlon, AT&T, EnergySage, Omnisend, and HDFC ERGO → Watch here
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Day 2 – Insights from Primark, FNB, ZALORA, Icelandair, Bitly, and Mayo Clinic → Watch here
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Day 3 – Personalization strategies from Easyjet, Woolworths, New Look, Cars, and Scotts → Watch here
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Experimentation Platform |
VWO (A Wingify product) 11th Floor, KLJ Tower, Netaji Subhash Place Delhi 110034 India
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