Scaling CRO starts with alignment, not headcount
VWO AB Tasty Webinar
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The people best positioned to run a serious experimentation program are likely already inside your organization, spread across design, development, marketing, and content. The problem isn't talent. It's alignment: siloed decisions, disconnected priorities, experiments that launch without stakeholder buy-in.
Siyu Luo, CRO Lead at getolo, Germany’s No. 1 InsurTech for modern health insurance, has spent years working through exactly this, and she's built a framework for it.
She calls it the CRO Circle. In this 60-minute Masters of Conversion series session, Siyu shares the approach she's developed from hands-on experimentation work:
- how to identify the right cross-functional contributors,
- define roles that make collaboration stick,
- set decision boundaries that cut bottlenecks,
- and build operating rhythms that keep the Circle moving without creating overhead.
The session draws on her direct practitioner experience, not theory. You'll leave with a framework you can apply immediately, a path to leadership alignment, and a model for turning individual experiments into a compounding learning system.
June 24 | 11:00 AM EST / 5 PM CEST | 60 minutes | Free
Vipul,
Group Marketing Manager, VWO AB Tasty
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