something's been bugging me
Is this your brand on Milled? Claim it.
Hi there,
I've been thinking about this a lot lately and I need to get it off my chest.
"Sustainable" has become a marketing word. That's it.
A brand adds organic cotton to 10% of a blend, puts a leaf icon on the website, and calls it eco-friendly.
Another one offsets emissions from shipping while manufacturing in conditions nobody wants to talk about.
Another slaps "natural" on the label and buries the synthetic content in the fine print.
It works because most of us don't have time to read every label.
We want to make the right choice and we trust the word to mean something.
It mostly doesn't anymore.
What actually matters - in my opinion - is what a product is primarily made from, and whether the brand is honest about it.
Not a percentage game. Not an offset.
Just straight answers about what's touching your body and where it came from.
That's the standard we hold ourselves to at WAMA. Hemp by nature. Not hemp by marketing.
But I'm genuinely curious what you think.
Do you still trust the word "sustainable" when you see it on a product - or has it lost all meaning for you?
Reply and let me know. I read every one.
- Jake
P.S. If you're curious what "hemp by nature" actually looks like, this is a good place to start.
