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The story of whind is intertwined with my own. It was in the desert-lit medinas and fragrant hammams of my native Morocco where I learned about the importance of joyful Beauty rituals that indulged the senses.
As I grew older, my wanderlust led me into the wider world, where I began what would become a 20-year-long career working for some of the world's best Beauty houses.
Here, I embraced the science of skincare and eagerly anticipated each progressive leap, along with the possibilities it brought.
Until, one day, I realised that I was missing the warmth of how Beauty used to feel.
I was inspired to create a new path; one that used the power of modern science to create extremely effective formulas, that were imbued with sensorial ingredients from sun-kissed climes, and left only the lightest footprint on the world.
whind embodies a new kind of Beauty.
And from here, let's see where the whind takes us. No passport required.
Love,
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