The humble flip-flop has been flimsy, disposable and plastic-heavy for so long that most people assume that's just how it has to be. The gang at FoamLife disagree. Founded by surfers and beach-lifers whose mantra is 'time well wasted', they've switched out the virgin plastics for sustainable alternatives and upgraded the design for a more comfortable and durable sandal – all while keeping the price down. We all love our big-ticket fancy gear, but there's something quietly radical about the idea that even a low-key staple like the flip-flop can – and should – be done better.