B Corp Certified, Again

BIG NEWS

We did it…again! Wolf & Badger has re-certified as a B Corp. BIG up to our team and their continued work to make a positive impact 🩶⁠

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Our improved B Impact score of 108.8 (+34%!) reflects our continued commitment to building a better future – one that is fair, transparent and here to last. None of this can be achieved without our community of diverse, purpose-driven brands and the responsible people around the world who support them.⁠

It has never been easy to start or scale an independent brand, but over the last few years the costs of doing business have been rising exponentially and there are fewer and fewer opportunities for emerging labels to stand out and reach the right customers. In the face of this volatile retail landscape, we are determined to be more mission-oriented than ever and uphold the values of the B Corp community.

The B Corp certification is far more than just a badge for us, it’s a reflection of our core belief that commercial growth can and should be powered by ethical, responsible choices – and we’d like as many brands as possible to join us in this endeavour!

OUR GUARANTEES

All our brands are vetted against criteria and awarded guarantees based on their sustainable attributes. This is designed to incentivise designers to improve their practice and provide transparency to you, our customers, to make more informed purchasing decisions.

MEET THE SUSTAINABILITY TEAM

Meet Gabby, our resident sustainability champion here at Wolf & Badger. Her time is split between vetting brands and incentivising best practice through our Guarantees and driving our internal sustainability strategy.

Whether diving into our emissions data or thinking up ways to engage customers with our ethical credentials, there is plenty to keep her busy - not to mention supporting our B Corp recertification process, of course!

The B Corp accreditation was a key factor behind her decision to move to Wolf & Badger at the start of the year and she hasn’t looked back since. Like each and every one of our dedicated team, her work here is all motivated by our purpose - building a community of ethical brands and connecting them with conscious consumers.

"I am proud and grateful for the determination and dedication of the team.

Thanks also to the B Corp community for keeping us both accountable and

inspired. Here's to another 3 years as a B Corp – let's make them count!"