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Beauty Reimagines Entertainment Strategy, the Estée Lauder Cos. Reveals Plans for Too Faced, Smashbox and Dr. Jart+ and More Beauty News

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Tuesday, July 14

In Detail

While beauty has always been aligned with Hollywood and entertainment, as both sectors have evolved, so has the strategy.

It's no longer enough to just have an A-lister front campaigns. More than ever, brands need to be tapped into culture and are coming up with innovative ways to capture attention in a crowded market. In today's WWD, we speak to five top marketing execs across beauty and wellness about their strategies.

Also this week, I report on the Estée Lauder Cos.' plans for Too Faced, Smashbox and Dr. Jart+, while European Beauty Editor Jennifer Weil walks us through the beauty looks seen on the runways during Paris' Couture Week. — Kathryn Hopkins, Senior Beauty Editor, WWD

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Beauty Features

While the Estée Lauder Cos. never formally announced that a trio of brands — Smashbox, Too Faced and Dr. Jart+ — were for sale, multipl…

Beauty Features

On the runways, hair and makeup took otherworldly dimension.

Fragrance

The house’s president of fragrance and beauty and perfumer creator discussed Coco Mademoiselle Crush Absolu.

Beauty Features

The Swedish beauty tech brand introduces accessible and luxury LED devices alongside its first foray into wellness supplements.

Beauty Features

While skin care brands dominated on Amazon during the holiday season, June's Prime Day winners indicate a more balanced mix of skin, ha…

                                                           
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