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Sephora Tweens' Changing Shopping Habits, Olive Young's First Weekend in California and More


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Tuesday, June 02

In Detail

Where are the Sephora Tweens in 2026?

The Sephora tweens are now teens — and their beauty shopping habits are changing.

More than two years after that term catapulted through the cultural lexicon as Gen Alpha’s first tweens entered the beauty industry — often in droves, with a particular penchant for prestige products and in some cases triggering concerns that they were purchasing stock-keeping units too harsh for their youthful skin, the hype has moderated.

In today's Digital Daily, Beauty News Editor Noor Lobad dives into the data to find out how this cohort is shopping and approaching beauty today. Elsewhere, I report on Filament Sciences seed round and L.A.-based Senior Editor Ryma Chikhoune was in line at Olive Young this weekend. -- Kathryn Hopkins, Senior Beauty Editor, WWD and Beauty Inc

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