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The Luxury Water Boom, Alix Earle Invests in Cymbiotika and More Beauty News

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Tuesday, August 11

In Detail

Inside the Luxury Water Boom

Luxury water is getting another rebrand.

Fueled by the hydration boom, which in recent years has catalyzed sales of electrolyte drink powders, as well as mounting consciousness of microplastics and their potential adverse health impacts, a new wave of brands is looking to bring myriad better-for-you approaches to the category.  This week, beauty editor Noor Lobad takes a look at the new entrants.

Elsewhere, Circana reveals how beauty performed in the first half of the year, while Cymbiotika has a new celebrity investor. — Kathryn Hopkins, Senior Beauty Editor, WWD

Read More

Beauty Features

How Beauty Performed During the First Half of 2026

Circana data shows that online overtook brick-and-mortar as the top channel for prestige skin care, while shifts are afoot in mass mak…

Wellness

EXCLUSIVE: Alix Earle Invests in Cymbiotika

The infusion comes on the heels of several retail expansions and a separate, $25 million raise earlier this year for the supplement bra…

Color Cosmetics

EXCLUSIVE: Saie Enters the Eye Shadow Category

Inspired by 1990s minimalism, the new SuperSuede Bake collection campaign is fronted by Danish supermodel Helena Christensen.

Color Cosmetics

EXCLUSIVE: Pat McGrath, Nicolas Ghesquière Team for Louis Vuitton’s First Beauty Collaboration

It marks the first time Louis Vuitton La Beauté product packaging features the house’s Monogram canvas.

Color Cosmetics

Beauty Historian Erin Parsons Launches the Makeup Archive She Always Dreamed Of

The online museum displays and details more than 1,500 rare beauty products Parsons has collected over the years — including vintage Ri…

                                                           
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