In partnership with |
 |
|
|
It’s week six (of eight!) of the Future of AI in Web Design Guide – our deep dive into the growth of AI in the web design world. This week we’re exploring the vital importance of website AI triage and why the after-hours customer service opportunity isn’t niche; it’s over a third of your potential enquiries! In today’s Klique: |
|
|
|
|
|
Is your website ready for the way people search in 2027? |
Most businesses don't know what they're missing until it's too late. Take our free AI Readiness Quiz — it takes two minutes and tells you exactly where your site stands. |
|
|
|
|
The Future of Web Design - Chapter 6 of 8 |
|
|
|
Your website right now provides excellent customer service between 9am and 5:30pm, Monday to Friday… When a brilliant team member is available to check the enquiry inbox! |
At all other times, it provides a contact form and a promise to respond within two working days. Your competitor’s website, if they’ve built it right, is answering questions at 11pm on a Sunday with the accuracy and warmth of your best customer service colleague… |
According to one company’s analysis, 39% of their client conversations happened outside of business hours. So, the after-hours opportunity isn’t niche; it’s over a third of your potential enquiries. |
That gap is closing fast. And the businesses on the wrong side of it are losing enquiries they don’t even know they’ve lost… |
|
|
| |
“Most businesses implement AI triage and forget to ask the more important question: what happens after the conversation ends? The tech is the easy part. The workflow that connects the AI’s output to the right human, at the right time, with the right context? That’s where the commercial value either gets captured or disappears.” |
|
|
|
|
| |
|
The dominant narrative around AI customer service is cost reduction: fewer staff needed, lower wage bill. This is real, but it misses the more important point entirely. |
Most business websites currently provide no customer service at all for the majority of the time they’re visited. A contact form is not customer service. A FAQ page is not customer service. They are deferred service; a promise that someone will get back to you eventually. |
AI triage is the first time many website visitors will experience anything resembling a real response to a real question in real time, regardless of hour or day. That isn’t a cost saving. It’s a category upgrade… |
|
|
|
|
|
What does your website offer a visitor with a question at 10pm on a Friday? |
|
|
We build websites that are ready for the way people search in 2027. |
If this chapter resonated, you're already thinking about this the right way. The next step is finding out where your current site stands and what it would take to close the gap. |
We work with growth-stage businesses on a flexible, rolling basis. No lengthy contracts. No agency overhead. Just senior-level AI website work, starting immediately. |
|
|
|
|
|
|
|
|
|
We’re snapping up this picture-perfect portfolio from photographer Sashen Fernandez this Thursday. From the smooth loader to the sleek, customisable gallery (you choose how many shots you see at once), and a cursor that steals the show, every detail is immaculately framed. But the real focus puller? That storytelling timeline on the About page. Ready to zoom in…? |
|
|
|
|
|
Where to Invest $100,000 Right Now, According to Experts |
|
Investors face a dilemma. When the S&P 500 finished its worst quarter since 2022 last month, diversifiers like bonds and bitcoin fell too. |
Even with the turnaround in mid-April, analysts at Goldman Sachs and Vanguard have projected low-single-digit annualized returns from 2024-2034. |
Bloomberg asked where experts would personally invest $100,000 for their March monthly edition. |
One answer that surfaced for a second time? Art. |
It's what billionaires like Bezos and the Rockefellers have privately used to diversify for decades. |
Why? |
Appreciation. The ArtPrice100 Index outpaced the S&P 500 overall from 2000 to 2025 Low-correlation. The postwar contemporary segment has moved independently of traditional investments like stocks since ‘95.* Resilience. A scarce, physical, and global asset class with decades of demonstrated demand. |
Thanks to the world's premier art investing platform, now anyone can invest in works featuring legends like Banksy, Basquiat, and Picasso, without needing millions. |
Shares in new offerings can sell quickly but... |
Our subscribers skip their waitlist* |
*According to Masterworks data. Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd. |
|
|
That's it for this week. Chapter 7 arrives in your inbox in a week's time… Reclaiming Commerce: why the most important shift in eCommerce is moving back to your website. |
If you found this newsletter insightful, why not forward it to one person who'd benefit…? |
|
|
Wondering where your website actually stands against what's coming? |
The Future of AI in Web Design Guide covers all eight shifts conversational interfaces, AI agents, no-click search, self-managing websites, and more. It's free. It's eight chapters. And it'll give you a clear picture of what to prioritise. Read the Full Guide. |
Or if you're ready to start building now — HIRE US. |
