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It’s week four (of eight!) of the Future of AI in Web Design Guide – our deep dive into the progression of AI in the web design world. This week we’re exploring the evolution of the no-click search and how AI is changing how people find your website... In today’s Klique: |
The fourth chapter of our Future of AI in Web Design Guide The three types of content that survive AI search This week’s AI x Marketing news And, prepare to be flabbergasted at this website design… |
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Is your website ready for the way people search in 2027? |
Most businesses don't know what they're missing until it's too late. Take our free AI Readiness Quiz — it takes two minutes and tells you exactly where your site stands. |
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The Future of Web Design - Chapter 5 of 8 |
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In 2024, Google served an AI-generated answer above the search results for an estimated 60% of queries with no link required. But… No click. No visit. No opportunity to convert! For businesses whose websites have been built around organic search traffic, this is the most significant shift since the move to mobile. |
But, here’s the thing most agencies won’t tell you: the websites losing traffic to AI search are the ones that were always most vulnerable. The ones built the right way are holding, and in some cases gaining ground.
The architecture that protects you is not complicated. It’s just specific… And most websites don’t have it yet… |
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“The content that survives AI search is the content only you could have written. AI can summarise the internet, but it can’t summarise your experience.” |
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No-click search is real, it’s growing, and it’s not going away. But the panic version of this story is wrong. |
AI Overviews don’t kill all website traffic. They kill a specific type of traffic: informational queries with simple, definitive answers. |
Commercial queries still drive clicks and they do so because the AI can’t make the purchase decision for you. That still happens on a website… |
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Is your content strategy built around proving expertise, or answering general questions? |
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We build websites that are ready for the way people search in 2027. |
If this chapter resonated, you're already thinking about this the right way. The next step is finding out where your current site stands and what it would take to close the gap. |
We work with growth-stage businesses on a flexible, rolling basis. No lengthy contracts. No agency overhead. Just senior-level AI website work, starting immediately. |
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Flabbergast are a digital solutions agency based in Croatia, and their website’s design is suitably impressive from the off. The intriguing, unique loader, the interactive footer, and just gawp at that magnetic culture gallery! What are you clicking on first…? |
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Bloomberg: "No reliable safe havens." Billionaires have been investing elsewhere. Here's how to get in. |
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Bloomberg's Marcus Ashworth wrote plainly recently: "No more reliable safe havens." |
After all, the S&P fell over 7% from the February peak. Bonds, even with less risk, are barely keeping pace with inflation. |
So-called "diversified" portfolios have gotten hit from multiple directions. |
Meanwhile, the world’s wealthiest have been setting records in another asset class. |
Circumstances are always unique, but after the dot-com bust, it grew roughly 24% annually for a decade. After 2008, roughly 11% annually for 12 years. |
Blue-chip art. |
Why? It trades globally in multiple currencies, has scarce supply, and has shown near-zero correlation to equities since 1995.* |
With Masterworks, 70,000+ investors allocated $1.3B fractionally across 500+ artworks featuring Banksy, Basquiat, and Picasso. |
Accredited? You can invest in a diversified portfolio of postwar and contemporary art alongside two other real assets. From 2017-2025, the mix would’ve beat the S&P 500 by 3.1x. |
See if you can improve your portfolio performance all in one diversified strategy. |
Our subscribers skip the waitlist |
*According to Masterworks data. Investing involves risk. Past performance is not indicative of future returns. Important Reg A disclosures: masterworks.com/cd |
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That's it for this week. Chapter 5 arrives in your inbox in a week's time… The Self Managing Website: how AI is turning maintenance into strategy. |
If you found this newsletter insightful, why not forward it to one person who'd benefit…? |
Thanks,
Team KIJO :-) |
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Wondering where your website actually stands against what's coming? |
The Future of AI in Web Design Guide covers all eight shifts conversational interfaces, AI agents, no-click search, self-managing websites, and more. It's free. It's eight chapters. And it'll give you a clear picture of what to prioritise. Read the Full Guide. |
Or if you're ready to start building now — HIRE US. |
