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6 Ways To Reduce Cart Abandonment, Divi Theme Performance & More (Stay Safe 💛)

A New Issue of the WP Rocket Newsletter!


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A New Issue of the WP Rocket Newsletter!
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WP Rocket

Newsletter #45

Latest news of the Rocket at the speed of light!

Hello Rocketeer,

We hope you're safe, and your loved ones are safe too.


Here at WP Rocket, although we are all going through an emotionally difficult time, our work goes on as usual.

The WP Rocket team has been working remotely since our company was founded, and our work routine has not changed.
This means you can keep counting on the daily assistance of our fantastic Customer Support service.

We continue to invest in our product, united in our goal of making the web a faster place, and providing you with interesting content to read about web performance. 💌

Let's start this newsletter by analyzing under the lens of web performance, one of the most popular WordPress themes: Divi by Elegant Themes.

How does it perform from a page speed perspective?
To answer this question, we’ve set up a test site that includes several pages built with the Divi theme/page builder:

How fast is the Divi theme

How Fast Is the Divi Theme?

Divi is one of the most popular multipurpose WordPress themes out there. While Elegant Themes, the developer, doesn’t publish public usage stats, Divi is definitely up there with other big names like Avada, the best-selling theme of all time at ThemeForest.

CHECK THE SPEED TESTS  →

Cart abandonment is a massive issue for online stores.

You might assume that if someone leaves their cart, it’s because they’ve changed their mind. While this is true in many cases, other times, it’s because of fundamental problems with your online store.

Find out what they are:

6 Ways to reduce cart abandonment on your eCommerce

6 Ways to Reduce Cart Abandonment on Your eCommerce Site

Finding ways to reduce abandoned cart rates is one of the best ways to increase your store’s earnings. In many cases, people leave their carts behind not because they’ve taken an about-turn on the purchase, but because the shopping experience had its flaws. If you can identify and fix those issues, you’ll be well on your way to increased sales.

DISCOVER ALL THE TIPS →

Reading Suggestions

This week we are sharing a case study on image compression at Netflix (published in the Netflix Technology Blog) and a quick environmental challenge: how much CO2 does your website produce?

Check them out! 👇

Netflix Technology Blog

AVIF for Next-Generation Image Coding

Netflix user interface is rich in images and graphics across all device categories. Aditya Mavlankar and other authors from the Netflix Technology Blog have been looking for an alternative to JPEG images with better compression efficiency.
This case study explores how AVIF images work, how they provide superior compression efficiency, and how they compared to a whole series of image codecs that preceded it.

READ MORE →
Website Carbon Footprint

How Is Your Website Impacting the Planet?

With websitecarbon.com, you can estimate your web page carbon footprint. The Wholegrain Digital team developed this user-friendly website carbon calculator to help inspire and educate people to create a zero-carbon internet. The tool is also hosted using renewable energy.
TEST YOUR SITE →

That's all for today.

Stay safe out there, and see you in two weeks! 💛

Shadow

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